What are automatic rules for blacklists?
The “Auto Blacklists” tool is needed to automatically select sites where advertising campaigns will be stopped. It allows you to automate and speed up the process of working with sites.
You no longer need to manually monitor indicators and add sites to exceptions; the system will do everything itself. Lists are updated every hour. All sites that do not meet the specified criteria are excluded.
How to set up auto blacklists?
Set up the transfer of post-backs to your personal account
In an advertising campaign press “tumbler” auto blacklists
Set criteria for sites to be included in blacklists
Criteria for sites to be included in the blacklists
Trust level, % (minimum 50%, maximum 100%) — the higher this value, the more likely the site will be added to a blacklist even if there is not enough data; the lower this value, the less likely the site will be added to a blacklist, the recommended value is 90%.
Calculation period, the number of days (minimum 14 days, maximum 30) is the period for which the data from the analysis of site indicators will be taken.
CR acceptable deviation is the acceptable deviation of the actual CR from the expected one.
Example: if you set the CR acceptable deviation at 50%, then the actual site CR may deviate by 50% from the expected one, and such sites will not be included in blacklists.
Important!
When switching to manual blacklists, the list of sites selected in automated mode remains in the campaign until it’s manually corrected.