Each ad in the system is assigned an age rating, this is necessary to:
help advertisers find target audiences;
generate advertising results based on publisher requests.
Types of rating:
PG (Parental Guidance) – ads that are suitable for viewing by people of all ages, including children under parental supervision. This label includes relevant ads of discreet content that do not contain photoshop.
R (Restricted) – ads that are suitable for viewing by people aged 17+. Colloquial expressions, slang, made-up stories, photoshop, and exposed body parts are acceptable.
NC17 (No one 17 and under admitted) – ads that contain moderate shock content, without intimidation.
NSFW (Not Safe For Web) – this rating includes ads with “adult” topic. It is possible to use images and titles in a sexual manner without explicit pornography.
How is the rating assigned?
The rating is assigned by a moderator. All parts of the ad affect ad rating: both the headline and the image.