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Moderation for News Ads - Push Campaigns

AdProfex avatar
Written by AdProfex
Updated yesterday

Prohibitions for the news segment

1. Prohibition of disinformation and manipulation.

1.1 Substitution of pre-landing/landing pages after moderation.

1.2 Posting news related to the special operation in Ukraine, mobilization in Russia and related topics.

1.3 Ads inciting ethnic hatred.

1.4 Ads promoting violence, militarism, using the symbols Z, V in images or ad titles.

1.5 Using predictions about politicians.

1.6 Publication of knowingly false information.

2. Prohibition of negative attitudes towards politicians and the state.

2.1 The use of negative headlines about top officials of the state and Russia.

2.2 Publication of false statements about Russia, the Armed Forces, Russian politicians, the President of Russia and their surroundings.

3. Prohibition of inappropriate news and content.

3.1 Posting old, misleading news about politics.

4. Prohibition on text content of ads.

4.1 Syntactic and grammatical errors in ad titles.

4.2 The use of ad headings for the GEO Ukraine not in Ukrainian.

4.3 Profanity in ad texts.

5. Unauthorized use of brands in creatives and on pre-landers/landers is prohibited: placing ads that use brand logos or names to manipulate or increase the likelihood of fraud. The prohibition includes the use of brands that may mislead users about the authenticity of the offers.

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