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Does CTR affect the buyout in campaigns with the Smart CPA payment model?
Does CTR affect the buyout in campaigns with the Smart CPA payment model?
AdProfex avatar
Written by AdProfex
Updated over a month ago

CTR (click-to-impression ratio) has the same effect as LR (conversion-to-click ratio). The ad rotation place is determined by the formula: CTR*LR*cost per lead. The higher each of these indicators, the more traffic you will receive.

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