Into the Aether - 17 November 2025

Our crew of new starters and partners have been busy building exciting new features and help guides to enhance the Aether experience.

TL;DR

1. What's new: shortcuts for great prompts; library search upgrades.

2. Inspiration: long story short...hacks for writing exec summaries.

3. Coming Soon: precise footnotes on slides.

4: Aether Community: Select Partner Program is live!

We all know a great brief is crucial to achieving quality in any project; so we're simplifying the time-to-great-output with Aether prompt templates. Copy a preset, paste into the prompt field, and replace the placeholder text. We can also add custom presets for you, just give us a shout!

We've upgraded the source library search engine to a 'semantic' search, combining context, AI and keyword searching to surface the most relevant content in your library. Check it out and tell us what you think.

We've also been working on making the platform more powerful and intuitive. Here are some of the key improvements:

Please keep letting us know what features you want to see next!

Ever feel it takes longer to make the summary than the original report?!

With Aether, you can take a long, detailed report (like an NPS deep dive or an Annual Trends deck) and generate a briefing pack tailored to your audience. Copy our prompt example and watch the full guide here.

We're conducting final testing on citation footnotes to provide clear, linked sourcing for all Aether generated content when you take it offline into Powerpoint or PDF. This feature will be rolled out to customers progressively while maintaining the design of your master template.

Designed to support, enable, and celebrate the industry experts and thought leaders who help teams unlock the full potential of Aether. To mark the occasion, we're spotlighting two of our earliest founding partners:
​
⚡ Picnic Customer Intelligence: "We know first-hand the challenges Insight teams face... We’re excited to partner and share our perspective on how to get the most out of this game-changing solution.” - Matt Howley, Co-founder
​
⚡ Human Digital | B2B Marketing Agency “Aether allows us and our clients to collaborate more efficiently and elevate the way we share ideas and insights.” - Ben van Rooy, CEO
​
We're just getting started! If you know a consultant, agency, or industry leader helping organisations make better use of their data and insights, we'd love to connect.