Returns are one of the biggest costs in online fashion, and almost all of them trace back to two questions a shopper couldn't answer before buying: "How will this look on me?" and "Will it fit?" Leave either one unanswered, and you get a hesitant shopper and a hesitant shopper either closes the tab or orders two sizes "just to be safe" and sends one back. AI Frame is built to answer both, in the same place, before checkout. Here's why that combination is so effective.
Why one half isn't enough
This is the key to understanding returns.
A size chart on its own tells a shopper their measurements but numbers don't show them how a piece will actually look on their body. Even with the perfect size in front of them, they still hesitate.
A try-on on its own shows them the look but leaves them guessing which size to pick, so they hedge and over-order.
Each tool alone leaves one question open. And every open question is a reason to hesitate, abandon, or over-buy. That's where returns come from.
Why the combination changes things
When a shopper sees a realistic preview of your product on themselves and checks their size on a chart right beside it, both questions are answered in a single moment, at the exact point they're deciding. No surprises when the parcel arrives, because they've already seen the look and chosen the right size with confidence.
This is the heart of what makes AI Frame different. Most apps give you only one half: a size chart, or a try-on. AI Frame gives you both, built to work together on the same result page so your shoppers never have to leave with a question unanswered.
How to get the most from it
The combination only works its hardest when both halves are in good shape:
Add an accurate size chart to each product, so it appears beside the try-on. See How to Set Up a Size Chart for Your Products.
Use clear product photos so try-on results look as realistic as possible. See Product Photo Tips for the Best Try-On Results.
When both are in place, you're answering the two biggest reasons shoppers send things back before they ever click buy.
What's next? See why this combination works so well: Why Try-On and Size Charts Work Better Together.
Need a hand? If anything's unclear, send us a message, we're here to help!