Create a Cold Email Template
Instructions
Subject lines are key; focus 80% on them, 20% on content
Write like a human ( no caps, no marketing speak)
Be personal & brief ( use names, test questions, lowercase, misspelling, humor)
Raise curiosity (company name, subject line only?)
Odd timings (don’t follow the trend)
Deliver what you promise
Some Subject lines to try:
chat?
Kevin suggested we connect
quick question
quick question John
close.io / close.io + dropbox
I know I have sent you a couple of emails already
Content:
Be Personal & Brief (no longer than 2 paragraphs)
Structure
Who is this
Why should I keep reading?
What is the value for me?
Is this credible?
What are the next steps?
**Free Sales Email templates on our blog: blog.close.io
Sample Email:
Subject: too much data entry
Hey John,
My name is Kevin and I’m reaching out to see if Bluth Company sales team is struggling with too much data entry. Close.io is a CRM that automatically logs all your calls and emails so your reps can spend more time selling.
We’ve recently helped the Dropbox sales team increase sales productivity by 28% and I am hopeful we can do the same for you. Does this in general sound interesting to you?
If so, are you open to hopping on a quick call this Thursday or Friday afternoon?
Cheers,
Kevin Ramani