The CAB is mainly for feedback. As long as you continue to use them for that purpose you can keep them engaged.
Related Articles
- What is the Customer Advisory Board (CAB) and how did you reach out to the people on your list?
- I have CAB leads asking “what is the overall time commitment?” Still thinking about our format, but leaning towards a 12 month period w/ individual bi-weekly calls, an “online forum” with some “hangout” discussions based on certain milestones.
- I know we're supposed to personally write every single sales email when we're just starting out, but does anybody have a sample email that has worked well for cold-emailing potential customers? Just trying to get new ideas for crafting our own.
- We need to step up on the tech side; is there any incredible tech person you've come across lately (founder, engineer, anyone)? Depending on the expertise and seniority, we're open to offer them a co-founder position.
- How should we approach Customer Advisory Board (CAB) members who don’t want to engage in sales?