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How to Set Up Rewards and Discounts in Alia

In this guide, you’ll learn about the different types of rewards you can offer through Alia and how to configure their settings effectively.

Pallavi Joshi avatar
Written by Pallavi Joshi
Updated over 4 months ago

Alia allows you to offer three types of rewards within your campaigns. Each one comes with different setup requirements and customization options.

🏷️ Types of Rewards

You can choose from the following reward types:

  • Static Code

  • Unique Discount Code

  • Free Shipping

1. Static Code

Static codes are generic and shared across all users (e.g., GET15). These codes must be created directly in Shopify by the brand. The merchant is responsible for defining all relevant discount settings in Shopify (e.g., value, eligible products, expiration).



2. Unique Discount Code

These are one-time use codes that are generated by Alia within Shopify. All Alia-generated codes have the prefix AL and are governed by settings configured directly in Alia.

⚠️ Important: Always screen these settings with the client before going live.

When using this option, you can choose between two types of discount values:

  • Percentage (e.g., 15% off)

  • Fixed Amount (e.g., $10 off)



3. Free Shipping Code

Like unique discount codes, free shipping codes are one-time use and generated within Shopify by Alia. The same rule applies regarding internal settings—everything is managed in the Alia editor.



🛠️ Reward Settings Overview

Each reward (discount or shipping) can be customized on the Discounts Page within Alia. Here’s what each setting means:

1. Applicable Items

Define which collections or products the discount applies to. If no items are selected, the discount won't apply to anything.


2. Expires After

Set a countdown timer. When it reaches 0, the discount code will automatically expire and become unusable.


3. Minimum Requirement

Choose a minimum cart total required for the discount to apply.


4. Combines With Other Discounts

Shopify supports three types of discounts:

  • Order

  • Product

  • Shipping

You can configure Alia codes to be combinable with any or all of these.


5. Applies on Subscriptions

Enable this setting if the code should work for subscription purchases. Note: this will only apply to the first order in the subscription.

6. Custom Qualifier Text

This is the small subtitle shown under the discount (e.g., “Valid on tees only”). Use this if the discount only applies to specific products or collections.


7. Show Discount Code Instead of Apply Button

This disables the auto-apply functionality. The user will be shown the code instead of having it applied to checkout.

💡 It is recommended to only use this only for headless or non-Shopify setups.

8. Require Opt-In to Reveal Discount Code

Enables a small copy change at the end of the learning flow, prompting shoppers to check their email or phone for the discount code.

📝 This is not used when the reward is shown in a popup.


9. Redirect User When Discount Is Applied

Automatically redirects the shopper to another page after they claim their reward.

💡Always preview the reward experience and settings inside Alia and confirm the flow is working before pushing live. Small configuration differences (like product applicability or combinability) can affect whether a discount actually works for shoppers.

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