Targeting your popups to the right audience is crucial for effective marketing. With Alia's powerful integration with Klaviyo, you can leverage your existing customer lists to display highly relevant popups, enhancing user experience and driving conversions. This guide will walk you through the simple steps to set up Klaviyo list-based targeting for your Alia popups.
Ensure Your Klaviyo List is Ready
Before you can target an Alia popup to a Klaviyo list, that list must first exist and be properly created within your Klaviyo account. If you haven't already, take a moment to create or review the list you intend to use.
💡 Make sure your Alia account is successfully integrated with Klaviyo. If you haven't set this up yet, please follow our guide on How to integrate Alia with Klaviyo before proceeding.
Locate Your Alia Popup Campaign
Once your Klaviyo list is ready, the next step is to navigate to the specific Alia popup campaign you wish to target. This is where you'll configure the conditions for when your popup appears.
Log in to your Alia Dashboard.
From the main menu, go to "Campaigns".
Find the popup campaign you want to modify in your list of campaigns.
Click on the "Edit targeting" button on the top corner of the campaign name.
Add a New Klaviyo List Targeting Condition
In the "Targeting" section of your popup campaign, you'll add a new condition that specifically checks if the current visitor belongs to your chosen Klaviyo list.
In the Targeting tab, click on the "Add condition" button.
A dropdown menu will appear with various targeting options. Scroll down and select "in Klaviyo list".
After selecting "in Klaviyo list," another dropdown will appear, populated with all the list from your connected Klaviyo account.
From this dropdown, carefully select the exact Klaviyo list you wish to target. This is the list you prepared in Step 1.
💡 If your Klaviyo list doesn't appear in the dropdown, try reconnecting your Alia-Klaviyo integration or creating a test list in Klaviyo to ensure the connection is active and syncing correctly.
Publish Your Targeted Campaign
After you've set up the Klaviyo list targeting condition, the final step is to save your changes and publish the campaign. Your popup will then go live, showing only to the specific audience you've defined.
Review all your targeting conditions to ensure they are set up exactly as intended.
Click the "Save" button to apply your changes to the campaign.
If the campaign is not already live, or if you made changes to a live campaign, ensure you click "Publish".
Congratulations! Your Alia popup is now configured to target only a specific list from your Klaviyo audience. This allows for highly personalized messaging, leading to better engagement and increased conversion rates for your marketing efforts.