After selecting a location, or POI (Point of Interest), you'll find Area Reports in the second section of the left sidebar.
Area Reports include Radius Rings Trade Area, Drive Time Trade Area, Demographics, and Car Traffic.
Radius Rings Trade Area
Access the trade area map with customizable radius rings, and gather data on consumer spending, population and demographics, and benchmarking.
Trade Area Details
Trade Area Details
Overview
Trade Area Size, # of Same Category Locations within Trade Area, Demographic & Consumer Spend Overview
Consumer Spend
Total Retail, Food, Alcohol, Housing, Apparel, Transportation, Health, Entertainment, Personal Care
Population & Demographics
Households, Housing Units, Gender, Ethnicity, Age, Marital Status, Value of Owner-Occupied Housing Units, Types of Housing Units, Household Income, Education, Labor Force, Transportation to Work, Travel Time to Work, Population by Industry, and Population by Occupation
Benchmarking
Within Trade Area Comparison, Nearest Same Category Locations and Foot Traffic Trend Comparison
Drive Time Trade Area
Access the trade area map with the option to edit the transportation type, time, and direction; and gather data on consumer spend, population and demographics, and benchmarking.
Trade Area Details
Trade Area Details
Overview
Trade Area Size, # of Same Category Locations within Trade Area, Demographic & Consumer Spend Overview
Consumer Spend
Total Retail, Food, Alcohol, Housing, Apparel, Transportation, Health, Entertainment, Personal Care
Population & Demographics
Households, Housing Units, Gender, Ethnicity, Age, Marital Status, Value of Owner Occupied Housing Units, Types of Housing Units, Household Income, Education, Labor Force, Transportation to Work, Travel Time to Work, Population by Industry, and Population by Occupation
Benchmarking
Within Trade Area Comparison, Nearest Same Category Locations and Foot Traffic Trend Comparison
Demographics
Select your radius, and gather demographic info for the current year, 5-year forecast, and national average.
Including:
Including:
Population
Age
Race & Ethnicity
Household Income
Households
Housing Units
Gender
Marital Status
Value of Owner Occupied Housing Units
Types of Housing Units
Education
Labor Force
Transportation to Work
Travel Time to Work
Population by Occupation
Population by Industry
Consumer Spend (Annual)
Car Traffic
Select the car traffic period, AADT (Annual Average Daily Traffic) by day, and AADT by hour. Choose to view car traffic from the selected direction, opposite direction, or combined directions.