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What's the Difference Between Leads and Opportunities?
What's the Difference Between Leads and Opportunities?

With Angi Leads, there are different types of leads that you will receive.

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Written by Angi
Updated over a week ago

Homeowners come to Angi to research their projects and connect with pre-screened home service pros in their area. When a homeowner connects with your business through Angi Leads, we’ll send you their project details so you can follow up and try to win the job. We call these leads and opportunities.


Leads are automatic homeowner connections.

  • When the homeowner's project matches your offerings and availability, you'll automatically receive the project details as a new lead.

  • You'll be charged for each new lead as soon as it's sent.

  • It's up to you to reach out to the customer and win the job.

Types of Leads

Details

Counts towards monthly budget

Market Match

Pros have to reach out to the customer to win the lead.

Homeowner submits a project request and is matched with nearby service pros. If the project request matches your preferences, you’ll get a new lead notification.

Yes - included in monthly budget

Exact Match

Pros have to reach out to the customer to win the lead.

Homeowner chooses to speak with you directly after looking at your profile and reviews.

Yes - included in monthly budget

Appointments

Pros have to confirm and arrive to the appointment at the specified time.

Homeowner books an appointment directly on your calendar. You’ll receive a notification and calendar invite when this happens. Make sure to update your calendar regularly.

No - outside of monthly budget

Opportunities are connections you choose to accept or decline.

  • Opportunities allow you to take on extra projects in addition to your leads. A homeowner may invite you to connect, or you can reach out to them first. When you receive an opportunity, you'll have the chance to review project details before accepting or declining.

  • You only pay the lead fee when you choose to accept the connection.

Types of Opportunities

Details

Counts towards monthly budget

Instant Connect

Angi instantly connects the customer and pro over the phone.

Homeowner requests to speak to a pro on the phone right away. If you accept, you’ll be placed on a call to speak with the homeowner. You'll be the first and only pro to speak to the customer for Instant Connect.

No - outside of monthly budget

Opportunity Lead

Pros are given the option to accept or decline this extra lead.

Homeowner enters their project details and then select the pros they’d like to quote their project. You can review the project details and choose to accept or decline the connection.

No - outside of monthly budget

Neither leads or opportunities are guaranteed jobs. Remember to follow-up quickly to improve your chance of winning the job.

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If you have questions or are experiencing any issues, start a chat with us during business hours and one of our Support Specialists will be able to assist!

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