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What's the Difference Between Opportunities and Leads?

Learn more about Opportunities and leads.

Written by Angi
Updated over a week ago

Homeowners come to Angi to research their projects and connect with skilled home services pros in their area. When a homeowner creates a project, it becomes an Opportunity. Once you and a homeowner show interest in each other, the Opportunity becomes a lead. You’ll receive the homeowner’s contact info so you can follow up and try to win the job.


Opportunities are homeowner projects that match your services and location.

You can browse these Opportunities in the Opportunities tab. If you see an Opportunity you want, you can select show interest. We’ll let the homeowner know you’re interested. If they are also interested in connecting with you, the request will turn into a lead, you’ll be charged the lead fee, and you’ll receive the homeowner’s contact information.

Some Opportunities are direct requests from homeowners. This means homeowners have already shown interest in connecting with you. If you’re also interested in connecting with them, you can select accept to pay the lead fee and receive the homeowner’s contact information immediately.

If you have a subscription:

  • You may only see Opportunities when your automatic leads are paused, you’ve reached your monthly budget, or a homeowner is just outside your service location.

  • The lead fee for these Opportunities will not include the discount you get with your subscription.

  • When Opportunities become leads, you’re charged the lead fee in addition to your monthly budget.


Leads are a unique connection between you and a homeowner.

When both you and a homeowner have shown interest in connecting with each other, an Opportunity becomes a lead and you’re charged the lead fee.

If you have a subscription, this process is automated.

  • You’ll receive a lead once a homeowner creates an Opportunity that matches your services and location, and they show interest in connecting with you.

  • You do not need to manually review Opportunities.

  • You won’t be charged individual lead fees. You’ll pay for leads (and get your discount) each month as part of your subscription.

All leads include the homeowner’s contact information so you can reach out to them to learn more about their project and try to win the job.

As a reminder, leads are not guaranteed jobs. It’s important to follow-up quickly to improve your chance of winning the job. Set up automated responses to respond to homeowners immediately.


Need help?

If you have questions or are experiencing any issues, reach out to Angi Customer Care at (877) 947-3639 or start a live chat during business hours (Monday - Friday, 8 AM - 8 PM EST).

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