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What's the Difference Between Leads and Opportunities?

Learn more about Leads and Opportunities.

Angi avatar
Written by Angi
Updated over a month ago

Homeowners come to Angi to research their projects and connect with skilled home services pros in their area. When a homeowner connects with your business through Angi, we’ll send you their project details so you can follow up and try to win the job. We call these Leads and Opportunities.

Leads are a unique match between a homeowner and a pro for a project.

  • When the homeowner selects you for a potential project that matches your offerings and availability, you'll automatically receive the project details as a new lead.

  • It's up to you to reach out to the homeowner and win the job.

Opportunities are connections that you have the option to accept or decline.

  • Opportunities allow you to take on extra projects in addition to your leads. They may be sent when your leads are paused or your monthly budget has already been exhausted.

  • If both you and the homeowner choose to accept the connection, a match is made and the Opportunity becomes an Opportunity Lead. You will be charged once both you and the homeowner have accepted the connection and the lead fee will be charged outside of your monthly budget.

Types of Leads

Details

Counts towards monthly budget

Standard Leads

Pros have to reach out to the homeowner to win the lead.

  • A connection with a homeowner who selects you for a potential project that matches your tasks in your locations.

  • Not available for pros who only purchase Opportunity leads.

Yes - included in monthly budget

Appointment Leads

Pros have to confirm and arrive at the appointment at the specified time.

  • A homeowner books an appointment directly on your calendar.

  • To receive a notification and calendar invite, you must have your calendar synced - learn how to sync your calendar to Angi here.

  • Make sure to keep your calendar updated to maximize your availability for appointment leads.

  • Not available for pros who only purchase Opportunity leads or pros with an annual subscription.

Yes - included in monthly budget

Opportunities

Opportunities are matches that you choose to accept or decline.

  • A homeowner may invite you to connect, or you can reach out to them first.

  • When you receive an Opportunity, you'll have the chance to review project details before accepting or declining.

  • You only pay the lead fee when both you and the homeowner accept the connection.

  • Not available for pros with an annual subscription.

No - outside of monthly budget

To opt into Appointment Leads, reach out to Angi at (877) 947-3639.

As a reminder, leads are not guaranteed jobs. It’s important to follow-up quickly to improve your chance of winning the job.

Need help?

If you have questions or are experiencing any issues, reach out to Angi Customer Care at (877) 947-3639 or start a live chat during business hours (Monday - Friday, 6 AM - 6 PM MST).

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