Overview
Oftentimes, you - the merchant, may want to offer a special discount for your first-time subscribers as an encouragement for them to sign up for repeat purchases, or as a 'Thank you' to them and hold the discount for a few order cycles. You may then either wish to automatically increase or decrease the discount rate, based on your store and sales strategy.
Appstle's advanced discounts, otherwise known as 'multi-tier' discounts enable you to automatically change the discount rate after a few cycles.
Feature description
Appstle recently released a new feature 'advanced discounts', which facilitates our merchants to configure and manage multi-tier discounting.
Below is a breakdown of the feature with an example.
You - the merchant, can setup multi tier discounting while creating a subscription plan, or later while updating/editing it. The multi-tier discount feature is broken down as:
Discount for subscribing - refers to the discount offered to customers for subscribing to a product or service.
Follow up discounts - refers to the changes you want to make to the discount (increase, decrease, or remove discount) after a few cycles
1. Discount for subscribing
Please note: This discount rate will be applicable for the first order as well as all recurring orders if the 'Change discount after' box is left undefined.
To set discounts, please follow the below steps:
Step 1: Login to your merchant portal for Appstle Subscriptions
Step 2: Click on Subscription Plans on the left side of the navigation panel
Step 3: Click on Create Subscription Plan
Step 4: Please scroll down. Click on the toggle 'Apply discount', as shown in screenshot
Step 5: Input a discount (either as a % of order value, or as a specific amount)
If you entered the Subscription Discount Offer to be 10 Percent, [as shown in the below image], your customers will receive an order discount of 10% for all orders (first and recurring) within the subscription plan.
2. Follow-up discounts for subscribing
Use the toggle underneath 'Change Discount After Specific Number of Payments' to bring up additional fields for changing the initial discount value after a certain number of billing cycles have passed.
In the monthly plan below, the initial 20% discount increases to 30% after 3 billing cycles (months) have passed.
If you have any questions about the advanced discount functionalities described above, or, want to discuss any other feature, please reach out to us at subscription-support@appstle.com, or just ping us on our chat widget. Our 24x7x365 available experts will be happy to assist you further.