Art Storefronts has partnered with Gooten to provide a wide selection of premium merchandise products for artists. Gooten is a global on-demand manufacturing and fulfillment provider that enables you to expand your product line without managing inventory or production logistics.

Through this partnership, you can offer merch products directly on your website, including:

This guide covers how to configure and activate merch products on your site and add them to your storefront.

If your artwork is available across multiple merch items, consider creating a dedicated Gift Shop gallery. This allows visitors to quickly find giftable products without needing to browse through multiple themed galleries.

From a setup standpoint, best practice is to configure each artwork as a single art print product in your backend and enable multiple mediums within that product (such as canvas, metal, and merch). This keeps your catalog organized and makes product management more efficient over time.

There are two main reasons for this:

To set up the product in an optimal way, follow these steps:

1. Go to the Art Print Store

2. Go to the Media tab

3. Enable all the wall art mediums and merch products that you would like to offer in your gift shop. In this example, we will be creating a Gift Shop with T-Shirts, Tote Bags, Throw Pillows, Phone Cases, Mugs, Wall Calendars and Canvas.

Within the same store, we also have enabled wall art prints for Lustre Paper, Watercolor Paper, Metal Print, Canvas Gallery Wraps and Acrylic, for additional variety:

4. Now let's upload an art piece. To do that, go to the Products tab, and Click + Add Products button.

In this example, we will be using a signed image of a Tit Bird to create the product:

5. Now that the product is uploaded, let's click on Edit

6. Add the information about the product like Name, Short and Long Description,...

8. Now lets Click to Preview this product page

If we observe the image in different mediums, you will notice that the image is not ideally positioned in all mediums. For example, when viewed on Phone Cases, the head of the bird is cut off, while when previewed in Tote Bags, artist signature is cut off.

9. Lets go back to the product page on the back end to fix this.

First, while still one the product, go to the Available Media, then Merch. Find the Phone Cases, and next to it, click on the 'Lock Image Position'

10. This will open up a new dashboard for you where you can now start manipulating image position on the Phone Case by simply hovering over the image and then dragging and dropping it into a more suitable position.

11. When you are happy with the position of the image, it's time to Lock the image. To do this, you have two options:

You can be as granular as you want with your approach, positioning the image for every product variant or for all variants in bulk.

For the purpose of this tutorial, we will click on Lock All Variants.

12. When we are done editing, lets click Save at the bottom right corner, and then let's click on the product link at the top of the page, to go back to the product settings.

13. Let's now do the same for Tote Bags. Again, we will click on Lock Image Position next to Tote Bags.

14. Again, we will want to find the optimal position for the image on the Tote Bags.

Since for this image, the signature at the bottom right corner is cut off we are going to drag and drop the image to the right, so that the signature is outside of the print area, and then click Lock All Variants.

For the purpose of this tutorial, we will not be zooming out the image, and instead we will use the above approach of simply moving the image to the right to remove the signature from the print area.

16. Now lets go back to the product page and Preview it on the live site to see how our products look.

You will notice that when we select Phone Case and Tote Bag medium, the product looks much better - the head of the bird and the signature are no longer cut off.

17. Repeat this process for all the products that you will offer in your Gift Shop.

Merchandise products are available in a variety of options, including various brands, sizes, colors, models, and so on. If you want to offer only a specific set of variants, such as just one brand of T-Shirts or a single size of Pillow Cases, please follow the instructions below.

This will take you to a new section, where you can start looking through all the variants of T-Shirts, by filtering the different Brands, Print Placements, Sizes and Colors.​

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2. Let's say we want to disable all Black variants of the Bella + Canvas brand. Under Filter By Brand, we'll select Bella + Canvas, and under Filter by Color we'll select Black. Then click on Search.
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3. This will list out all the variants of Bella + Canvas in Black color:
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4. Here, we can use the Toggle All: Off button, to toggle off all variants of this brand and color, OR use the individual toggles next to a specific variant to toggle it Off/On.
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5. Here we will use the Toggle All: Off button to disable all black Bella + Canvas T-Shirts. This means that all of these variants will not be available on the product page for your buyers.
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6. By using the different filters, you can fine tune your offering to a specific brand, size, color, print placement.

Now that we have set up the products for the Gift Shop galleries, it is time to set up the product galleries. To do that, please follow the step-by-step instructions in How To: Set Up A Gift Shop.