Impression Rank shows where a Meta ad ranks by impressions compared with the same advertiser's other ads. It tells you which ads an advertiser is putting the most weight behind.
An advertiser is a single Meta Page or TikTok profile. A brand is the business behind one or more advertisers. Impression Rank is calculated per advertiser. See Explore Advertisers in Inspo.
Impression Rank is for Meta ads only. On TikTok ads, the rank fields are hidden.
Where you'll see it
On ad cards in All ads, Trending and Following, as a percentage, for example
Top 2%, under the advertiser name.On ad cards on an advertiser's page, as a position, for example
#4.When you hover over the badge: the full rank, for example
#4 of 212 · Top 2%, a small trend chart, the Peak rank, and when it was last updated.
When you open the ad: Current impression rank, Peak impression rank and a Rank trend chart.
Reading it
The rank is within the advertiser, so Top 2% means top 2% of that advertiser's ads. Check how many ads the advertiser has (the "of 212" in the hover). Top 2% of 212 ads is a stronger signal than top 2% of 8.
The trend tells you more than the current rank:
Rising: the advertiser is scaling the ad now.
Near the top for months: a long-running ad that keeps performing.
High peak, low current rank: the idea worked but the ad has worn out. These are often good starting points for a new ad.
Each point on the Rank trend chart is the best rank in that period (a day, week or month, depending on how long the ad has run). For today's rank, use Current impression rank.
To compare ads across advertisers, use Reach, which counts how many people an ad reached. It's available for Meta ads shown in the EU and UK. See Reach, reach growth and estimated ad spend in Inspo.
Filter and sort by it
In All ads and Following, use the Impression rank filter under Performance.
Impression growth, also under Performance, filters by whether an ad's rank is rising or falling. An ad needs some rank history before it appears.
Sort → Impression rank orders a feed by rank.
On an advertiser's page, ads are sorted by Impression rank by default, so their strongest ads are first.
In Trending, sorting by Impression rank only shows ads with a current rank. If your Platform filter is set to TikTok only, you'll see a Switch to Most saved button.
Filters and sorts that use rank are labelled Meta ads only.
When there's no rank
You'll see —. Ranks are tracked for each advertiser's top ads by impressions, so the ad is either outside that group or hasn't been picked up yet.
Ads without a rank don't match the Impression rank filter, even at Top 100%. If an advertiser has no ranked ads, filtering that advertiser by rank returns nothing.
When an ad stops running, you'll see Final rank instead of a current rank, and the trend chart ends with Ended {date}.
How often it updates
The rank updates each time we refresh the advertiser. The hover shows Updated Xh ago. Advertisers that belong to brands your workspace follows are refreshed more often. See Explore Brands in Inspo.
If a brand you want isn't in Inspo, see How to request a brand in Inspo.