A brand in Atria is the business behind the ads. Many brands advertise from several Meta Pages and TikTok profiles, often split by market or product line. A brand groups those advertisers together, along with the websites its ads link to and how much traffic those sites get.

A brand page shows a brand's Meta and TikTok advertisers, its domains and its website traffic in one place. Click a domain to open the site in a new tab.

Go to Brands in Inspo. Search by brand name or website domain.

The list opens in a recommended order, with e-commerce and direct-to-consumer brands first. You can sort by traffic, traffic growth, active ads or new ads, and filter by industry, visitor country, the platform the brand's site runs on, or ranges of traffic, growth and ad counts. Save any combination as a view.

When you follow a brand, Atria keeps its main advertisers and website traffic up to date. Brands you follow appear on your Following page, and you can filter your ad search to show only brands you follow.

Followed brands count towards your plan's limit. If you're at the limit, you'll see a message before the follow is saved.

We've moved your existing follows across. Each advertiser you followed is now under its brand and is still tracked.

If an advertiser belongs to more than one brand, we've put your follow on one of them. Check your Following page, where you can confirm it or move it to the right brand.

See also How to request a brand in Inspo. If you have questions about your follows, contact us.