Choose your Atria plan

Choosing a plan is one of those decisions that feels much bigger than it is. You can move between plans whenever you like, so you're not locking yourself into anything — but a bit of thought up front saves you the faff of upgrading in month two. So rather than list the tiers at you, let us walk you through the questions we'd actually ask you on a call, in the order we'd ask them.

For the current plans, prices and exactly what sits in each one, always check tryatria.com/pricing — that's the single source of truth, and it stays current.

This is the first question we ask, because it's usually the one that decides the answer. Each plan covers a certain amount of monthly ad spend for analysis, so take the total you're putting through Meta and TikTok in a typical month — not your best month, not your quietest — and start from there.

Two things worth knowing. If you're an agency, it's your clients' combined spend that counts, which catches people out. And if you do go over your plan's limit, we'll tell you before it becomes a problem — you won't get silently cut off mid-campaign.

The second most common reason people end up on the wrong plan. Count the ad accounts you want connected — across both Meta and TikTok, and including any client accounts you manage.

Do be a little generous here. If you're an agency winning new clients, or you know a couple of accounts are coming across next quarter, choose for where you'll be in six months rather than where you are today. "We need at least 15 and we're capped at 10" is a conversation we have more often than we'd like, and it's always mid-quarter when it's least convenient.

Count the people who need their own login — not everyone who'll ever glance at a report. Plans include a set number of seats and you can add more on top of any plan, so this rarely forces you up a tier on its own.

The distinction that genuinely matters is members versus guests. If you want clients or freelancers in the platform with restricted access, that's guest access, and it isn't on every plan. But — and this is the bit people miss — you can share a reporting snapshot with anyone on any plan without using a seat at all. If your clients only need to see results rather than dig around, snapshots are almost always the better answer, and cheaper. Have a read of Manage account access before you buy seats you don't need.

Worth being clear with yourself about this. If you want to build and publish ads to Meta from inside Atria, that's a different shape of usage from analysing what's already running, and it has permission setup of its own. Decide now, because it affects both the plan and how you connect Meta.

Raya, Radar recommendations and the generation features run on AI credits, and every plan includes an allowance. Grading and browsing your ads is included — it's the heavier generative work that draws down credits, and Atria shows you what something costs before you run it.

The judgement call: don't upgrade a whole plan just to get more credits. You can buy additional credits on any plan, which is far more sensible for a one-off busy month or a big creative push. Upgrade when you've outgrown the spend, accounts or features — not when you've had one heavy month of generations. Understand and manage AI credits has the detail.

"Do the paid plans have a free trial?" Two answers, and the first is probably the one you want. Atria has a free plan — permanent, no credit card, and yours to keep for as long as you like. It's the intended way to try the product properly on your own data, and because it's limited rather than time-boxed you won't wake up one morning locked out mid-evaluation. Beyond that, if you specifically want to put a higher tier through its paces before committing, we do set up trials of a paid plan on request — that one's a conversation rather than a button, so just email us, tell us which plan and what you want to test, and we'll sort it. We'd genuinely rather you saw it working on your own numbers than took our word for it.

"The price I saw isn't the price at checkout." Occasionally the plan card and the checkout page disagree — usually where a discount or a negotiated rate is involved. Don't just pay the higher number and hope. Send us a screenshot of both screens before you complete the purchase and we'll sort it out.

"Can I change my mind later?" Yes, easily, in either direction. Billing and plans covers how.

Tell us your monthly spend, how many ad accounts and how many people need access, and we'll tell you honestly which plan we'd put you on — including if that's a smaller one than you were expecting. Just shout.