Atria is where your ad creative gets analysed, decided on, and made — all in one place. You connect your ad accounts, and from there you can see which ads are actually working, understand why, and turn that into your next round of creative without leaving for a spreadsheet, a design tool and three tabs of competitor research.
The quickest way to understand it is to meet Raya. She's the AI teammate at the centre of Atria — trained on over $9 billion of real ad spend — and she's the front door to nearly everything here. Almost every clever thing the platform does is Raya doing it: grading your ads, tagging your creative, writing your briefs, building your reports. You can click around the app if you prefer — or just ask her, in plain English.
What you'll actually use it for
Work out what's working. Radar grades every ad in your account and sorts them into what to scale, what to iterate on, and what to leave alone.
Understand why. Ask Raya anything about your account — "what are my top 5 ads this month, and what hooks are they using?" — and she answers with the numbers and the creatives, inline.
Find your next idea. Study competitors' ads, browse the library, mine your own customer reviews for the language people actually use.
Make the thing. Generate image ads, scripts and briefs that come out on-brand — then build and publish those ads to Meta from the Launch module when you're happy with them.
Report on it. Reports and decks you can hand a client, delivered into Slack on a schedule if you like.
Your first week — in order
This is the bit people ask us about most, so here's what we'd actually do.
1. Connect Meta and TikTok first.
Nothing else works properly until Atria can see your data. Connecting takes a minute or two; the first historical sync that follows usually takes about 15–20 minutes, and longer for a big account with a lot of ads in it. While it runs, expect your account to look thin — Analytics and Radar fill in as the data lands, so give it that first half hour before you judge anything. Connect whichever platforms you spend on.
2. Give it an hour on your Brand World.
We know it's tempting to skip. Don't — this is the single highest-leverage hour you'll spend here. You put in your brand name and website, Raya drafts your guidelines, products, personas and competitors, and you read through and correct her. Everything she generates afterwards is only as good as what's in here. There's a full walkthrough in Brand World setup.
3. Ask Raya one real question about your account.
Not a test question — something you genuinely want to know. This is the moment it clicks for most people. Open the Raya tab and type it into Ask me anything.
4. Open Radar. By now your sync should have caught up. Radar grades your ads on hook, retention, click-through and conversion, and tells you what to do about each one. Start with the high iteration potential tab, not the winners — see What is Radar (overview).
5. Bring your team in, and pick a few competitors to follow. Both take minutes, and both make everything after them better.
6. Then create something. Take one ad Radar flagged as close-but-not-quite, and use the recommendation as your starting point for the next version.
7. Once you're settled, set up one automation. A weekly performance recap landing in Slack every Monday is the classic. See Automate your reports with Raya.
Most people are reading real performance data by day two. Steps 6 and 7 can wait until week two — nobody's behind if they do.
What to connect, and in what order
Your ad accounts (Meta, TikTok) — first, always. This is the data everything else is built on.
Slack — next, if your team lives there. It's how Raya reaches you rather than you having to remember to open Atria.
Your commerce and analytics tools (Shopify, Triple Whale) — these give Raya the downstream half of the picture, so her answers stop at the ad and start reaching revenue.
Your everyday tools (Notion, Google Drive, Sheets, Gmail and friends) — last. Lovely to have, not urgent on day one.
There's a full walkthrough in Raya connectors.
What to expect early on
Be a little patient in week one. Your first sync usually lands within 15–20 minutes, but a large account takes longer — so if things look empty immediately after connecting, that's almost always the sync still running rather than something broken.
After that, Radar still needs ads with real spend and conversion data behind them before it can grade anything meaningfully, so a brand-new account or a very short window can stay quiet for a while even once the sync is done. That's the grading being honest, not a fault.
The same applies to Raya. If she tells you there isn't enough data to answer something, that's deliberate — she'd rather say so than hand you a confident number she can't stand behind. Widen the window and try again.
And generation is worth holding until your Brand World is in decent shape. Everything Atria makes for you is downstream of what it knows about your brand.
Is Atria for you?
Honestly: it works best if you've got product-market fit and you're ready to test creative systematically. If you spend on Meta or TikTok ads and want a faster, clearer read on what to do next, you're in the right place. If you're after something you switch on and forget about, this isn't that.
Where to go next
What is Raya (overview) — the proper introduction to Raya, what to ask her, and how she works across the platform.
What is Radar (overview) — how your ads get graded and what to do with the grades.
Brand World setup — the hour we keep going on about.
And genuinely, if you've read this and still aren't sure where to start with your account, just shout. We're very happy to jump on a call and set the first week up with you — it's much faster than working it out alone.