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What is Atria? (and how to get started)

Get a quick overview of Atria and get started in minutes. Complete guide for creative strategists, media buyers, and performance marketers using Meta and TikTok advertising.

M
Written by Margaret Julian
Updated this week

Atria is the most powerful ad creation and management platform in existence.

We let you power your entire creative workflow with AI: from coming up with great ad ideas to analyzing performance and repurposing assets.

If you're a creative strategist, media buyer, or performance marketer and you found Atria, you're probably dealing with two massive headaches:

1) You're looking to 3x your creative output and boost efficiency with AI

2) You need a faster way to tell exactly how your ads are performing and what to test next

Good news: you found the right place.

What Atria actually does

Atria connects to your Meta and TikTok accounts, then analyzes every creative using insights from billions in ad spend. Instead of deciphering dashboards, you get specific recommendations: "Scale this creative," "Kill that headline," "Double down on this hook." Plus AI tools to implement changes (e.g. generate new creative assets) and create variations instantly. No more guesswork, just clear actions that improve performance.

Your complete creative workflow

  1. Come up with ad ideas

Find quick wins in your existing ads with Radar. Browse our massive ad library and save favorites to boards. Analyze competitor brand playbooks to see their hooks, landing pages, and strategies. Mine customer reviews for insights that spark your next winning angle.

  1. Create ads in seconds

Generate scripts or images with AI. No more waiting on designers or spending hours writing copy: get fresh creative variations instantly.

  1. Launch your ads with a single click

Skip the tedious upload process across platforms. One click publishing to Meta, TikTok, and Google. (Coming soon)

  1. Analyze your performance

Get beautiful ad performance reports that actually make sense, plus share learnings quickly with your team.

  1. Repurpose your content instantly

AI-powered asset management with auto-tagging finds your best-performing content when you need it, then helps you create variations for new campaigns.

Getting started (the 5-minute version)

  1. Hook up Meta and TikTok (literally takes 30 seconds) so you can see your ad performance

  2. Add people to your account (invite teammates, clients, or stakeholders)

  3. Pick some competitors to follow (we'll show you their entire playbook)

  4. Check out Radar to see which of your ads should be scaled vs. killed

  5. Clone a promising ad and test it

For the full check list and step-by-step instructions, check out our full getting started guide.

Who uses Atria

Creative strategists who need competitive intelligence and systematic creative testing.

Media buyers optimizing for performance who want clear direction on what to scale.

Performance marketers at agencies or in-house who manage multiple campaigns and need to move fast.

Basically, if you spend money on Meta or TikTok ads and want better results with less chaos, this is for you.

Platform integrations

Currently supported: Meta (Facebook & Instagram) and TikTok

Coming soon: Google Ads and YouTube

Got a platform you'd love to see? Send feature requests to support@tryatria.com. We're always building based on what our users need most.

What Atria replaces

Analytics: Motion and similar platforms: see our detailed Motion vs Atria comparison

Ad Inspiration: Foreplay and platform ad libraries: read our Foreplay alternative guide Asset management: Air, Frame.io, and other DAM tools

Image generation: Midjourney, DALL-E, and design tools

Fair warning

Atria works best for brands that have already achieved product-market fit and are ready to systematically scale their creative testing. If you're looking for a "set it and forget it" solution, this probably isn't it: we're built for performance marketers who want to actively optimize and improve.

What's next?

Start here:

Need help? Check out our Getting Started Checklist or email support@tryatria.com.

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