Atria helps you analyse your Meta and TikTok ads, understand why some work better than others, and make your next round of creative, all in one place.
Most of this runs through Raya, Atria's AI assistant. She's trained on over $11 billion of ad spend. She grades your ads, tags your creative, writes briefs and builds reports. You can use the app directly or ask her in plain English.
What you can do with Atria
See what's working. Radar grades every ad in your account and sorts them into ads to scale, ads to iterate on and ads to leave alone.
Find out why. Ask Raya about your account, for example "what are my top 5 ads this month, and what hooks are they using?", and she answers with the numbers and the ads.
Research competitors. Browse other brands' ads in Inspo and save the ones you want to boards.
Make new ads. Generate image ads, scripts and briefs that match your brand, then publish them to Meta from Launch.
Report on it. Share reports and decks with clients, or send them to Slack on a schedule.
Your first week
1. Connect Meta and TikTok.
Atria needs your ad data before anything else works. Connecting takes a minute or two. The first sync usually takes 15 to 20 minutes, longer for a large account. Analytics and Radar fill in as the data arrives. See How to connect your ad account.
2. Set up your Brand World.
Enter your brand name and website. Raya drafts your guidelines, products, personas and competitors, and you check and correct them. Everything Raya makes for you later depends on this, so it's worth about an hour. See Setting up your Brand World.
3. Ask Raya a question about your account.
Open the Raya tab and type a question you actually want answered into Ask me anything.
4. Open Radar.
Radar grades your ads on hook, retention, click-through and conversion. Start with the High iteration potential tab. See What is Radar?
5. Invite your team and follow a few competitors.
6. Make a new version of an ad.
Pick an ad Radar flagged as close, and use its recommendation to make the next version.
7. Set up an automation.
A weekly performance recap in Slack every Monday is a good first one. See Automate your reports with Raya.
Steps 6 and 7 can wait until your second week.
What to connect, and in what order
Your ad accounts (Meta, TikTok). Everything else uses this data.
Slack, if your team uses it, so Raya can send you reports.
Commerce and attribution tools (Shopify, Triple Whale), so Raya can see revenue as well as ad data.
Everyday tools (Notion, Google Drive, Sheets, Gmail). Useful, but not needed on day one.
See Raya connectors.
What to expect early on
If your account looks empty right after connecting, the first sync is probably still running.
Radar needs ads with spend and conversion data before it can grade them, so a new account or a short date range may show few results.
If Raya says there isn't enough data to answer, try a longer date range.
Wait until your Brand World is set up before generating ads.
Who Atria is for
Atria works best for brands and agencies that spend on Meta or TikTok ads and test creative regularly.
Where to go next
What is Raya? What you can ask Raya and how she works across Atria.
What is Radar? How your ads are graded.
If you'd like help setting up your first week, message us and we'll book a call.