You can generate static image ads in Atria that use your brand, products and fonts. This article covers how to set up your brand, the ways to start a generation, and how to fix results that aren't right.
Set up your brand first
Generated ads use your brand profile, so fill it in before you start. Go to Brands in the left sidebar and add your logo, colours, tone, USPs and audience. If you haven't set up a brand yet, Raya can create one from your website URL for you to check. See Setting up your Brand World.
Then add your products, either from a product URL or by hand. Without them, Raya has to guess what your product looks like. Products you've added are included in generations automatically, and generated images are checked against the real product photo. If you sell several similar products, give each its own profile with its own images and description.
Logo. Set whether your logo appears in generated ads in Brand → Visual Identity, or tell Raya when you ask for an image.
Ways to start
From a reference. Go to AI Gen → + Create new image. Under Quick start with top templates, pick a theme or the Trending tab, which shows the most-saved ads right now. Choose up to ten references, set Brand, Product and Objective, and generate.
Clone Ad. Pick a competitor static and Raya rebuilds the idea for your brand.
From Radar. Open an ad's AI Recommendation and Raya creates the next version based on how the ad performed. See What is Radar?
Ask Raya in a chat to make a static.
If you already have an ad that's nearly right, start from Radar. If you're starting from scratch, start from a reference.
Auto-Gen also generates ads in the background from ads that are already performing. It's turned on when you connect an ad account and uses the same credits. See How to turn off Auto-Gen.
Before you click Generate, open More settings and set Variants, Aspect ratio, Scenario, Persona and Notes. Always set the aspect ratio here. In a chat, Raya can also make any aspect ratio between 1:3 and 3:1.
Model, quality and cost
Choose the model at the bottom left of the generation window. Each model has three quality levels: Medium, High and Max. High is the default.
Each option shows its cost per variant in the dropdown. Hover over Generate to see the total for your model, quality and number of variants. An image's details show which quality level was used.
We suggest using the default while you try out ideas, and Max once you've picked the one you want to run. Regenerating an image uses the same model as the first time. To change model, start a new generation. See Understand and manage AI credits.
Preview in Feed and Reels
Open a generated image to see it in a phone preview for Feed and Reels. Turn on the overlay to see what the Feed crop cuts off and what the Reels buttons cover.
Static ads keep copy, logos, faces and products inside the visible area for each Meta placement. A 9:16 version is made from the 4:5 design, and you only pay for one.
Fonts and Magic Layer
Custom fonts. Upload your fonts (.ttf, .otf, .woff, .woff2) so generated images use them. Your brand has two font roles, Headline and Body, each with a family and a weight. Upload the full family so every weight is available. You can set a font as Headline or Body right after uploading, and change them for a single generation in Visual identity on the brief. An image's details show whether your brand font was used. Fonts must use Latin characters. See Custom fonts.
Magic Layer. Use this to fix part of an image without regenerating it. Open a generated image and click Magic Layer. It splits the image into layers so you can edit text, change colours, or move, resize or flip elements. For things that aren't a separate layer, like words on packaging, tap them or draw a loop around them to erase or replace that part. These edits show their credit cost before you run them. It works best on images with one clear subject. See Magic Layer.
For a small fix, use Magic Layer. For a different idea, regenerate.
When it comes out wrong
Wrong product, or two products mixed together. Pick the exact product in the Product dropdown, and check that product's profile has real images. If it still makes up a product, send us the generation.
The reference image overrides your notes. If a reference has text or a logo you asked to remove, it may still appear. Use a different reference.
Copy is in English when your brand isn't. In the brand's settings, under Brand Guidelines, set Default Language. This is a single-select dropdown with an option to clear. Clearing it resets the language setting, and you may need to specify the language manually for each AI-generated output. Generated images use the selected language from then on.
Brands created from a website URL usually have the language filled in already, but check it.
Saving an image
Click Save to Assets and pick a board. Boards belong to a brand. You'll see a Saved to [board] message with a View in Assets link. If you edited the image in Magic Layer, the edited version is saved.
If your generations keep coming out wrong, send them to us and we'll look at them with you.