Raya is Atria's AI assistant. She's trained on over $11 billion of ad spend, and she analyses your ads, researches competitors, writes briefs and builds reports. Most of Atria's AI features run through her, and you can also ask her questions directly in plain English.
Asking Raya a question
Open the Raya tab and type your question into Ask me anything. She answers with the numbers, charts and ads from your account.
Examples:
"What are my top 5 ads this month, and what hooks are they using?"
"Which audience is my best ROAS coming from?"
"Show me ads that were winning but have dropped off in the last 14 days."
For more on asking about performance, see Ask Raya — your AI analytics companion.
Connectors, skills and automations
Connectors give Raya access to your other tools and data, such as Triple Whale, Shopify and Slack. The more you connect, the more she can use in her answers. See Raya connectors.
Skills are the methods Raya follows for specific jobs, like auditing an account or writing a brief. She picks the right one based on what you ask. You can also create your own. See Raya skills.
Automations run a task on a schedule and send the result to Slack, such as a weekly performance recap. See Automate your reports with Raya.
Using Raya outside Atria
Slack. Connect Slack from the Raya tab, invite Raya to a channel, and @ her. Answers, charts and reports appear in Slack.
Claude, ChatGPT and other AI tools. Connect Atria through MCP to use your Atria data in the AI tool you already use. See Connect Atria to Claude & ChatGPT through MCP.
Other features Raya runs
Grading your ads in Radar
Raya's results improve as you add connectors, fill in your Brand World and set up skills.
Credits
Most of what Raya does uses AI credits. For image generation you can see the cost before you run it. You can see everything you've used in your consumption report. See Understand and manage AI credits.
Getting started
Open the Raya tab and ask a question about your account.
Connect your main tools from the Connectors page.
Fill in your Brand World so anything Raya makes matches your brand.
Set up an automation, such as a weekly recap in Slack.
If you'd like help getting set up, message us through the support chat.