What is Raya?

Raya is your AI teammate inside Atria — think of her less as a chatbot and more as a creative strategist and analyst who's already done the homework. She's trained on over 9 billion of dollars of real ad spend, so when you ask her something, her answers are grounded in what actually works, not generic AI guesswork.

Almost every clever thing Atria does is Raya doing it behind the scenes — but you can also work with her directly, in plain English, whenever you like.

The easiest way in is just to talk to her. Head to the Raya tab, type your question into "Ask me anything", and she'll answer with the data and creatives inline — no filters to build, no menus to learn. Things people ask her all the time:

She'll reply with the KPIs, charts and exact numbers to back it up, right there in the conversation.

Raya is built around three pillars. Each has its own guide, but here's the quick tour:

Connectors — plug Raya into the tools and data you already use, so she's working from the full picture rather than half of it. That covers your ad platforms and data sources (like Triple Whale and Shopify) as well as the everyday tools your team lives in. There's a lot here and it's growing fast, so there's a dedicated Raya connectors guide.

Skills — these are the specialised capabilities Raya draws on to do a job properly: performance analysis, competitor intelligence, ad writing, creative concepting and more. You can even build custom skills for the way your team works and share them across your workspace.

Automations — set Raya a recurring task once and she'll run it on your schedule and deliver it straight to Slack. The classic is a weekly performance recap that lands automatically, so nobody's rebuilding the same report by hand every week.

You don't have to be sitting inside Atria to use Raya:

Beyond chatting with her directly, Raya is the engine behind a lot of what you'll use day to day — grading and tagging your creatives, spotting what to scale or kill in Radar, generating brand-aware image ads, and turning your data into polished, editable slide decks. So the more you set her up (connectors, Brand World, skills), the sharper everything else gets.

Most of what Raya does for you draws on your credits. For heavier actions like image generation you can see the cost before you commit (hover to check, and compare the different image models), and you can always see exactly where your credits have gone in your consumption report in Atria. There's a full guide in Understand & manage AI credits.

And if you get stuck, or just want a hand getting the most out of her, give us a shout — always happy to walk you through it.