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Custom fonts

Upload your brand fonts so Atria uses them in generated ads.

Written by India Carter

Upload your brand's fonts once and Atria uses them in the ads it generates for that brand.

Where to upload

  • Brands → Brand guidelines → Edit → Brand fonts → Upload custom font. Use this one. Brand fonts is below Brand colors in the brand guidelines panel. Fonts uploaded here are used for everything you generate for that brand.

  • Ad brief → Visual identity → Upload custom font. Use this for a font on a single ad without changing the brand.

After a font uploads, you can set it as your Headline or Body font straight away.

What you need

  • The font file, as .ttf, .otf, .woff or .woff2. Typing a font name into your brand guidelines isn't enough. You'll usually find the files in your brand kit.

  • Every weight you use. Upload Regular, Bold, Italic and any others your brand uses. Each weight is stored separately, and only uploaded weights can be selected.

  • Latin characters. The font must include A–Z, a–z and 0–9, and its main script must be Latin. Other fonts are rejected when you upload, with the reason shown. If you need other scripts, let us know.

Headline and Body

You can upload as many fonts as you like, but each brand uses two: Headline and Body. Each has a dropdown for the font family and one for the weight, for example Helvetica Neue Bold for headlines and Helvetica Neue Regular for body text. You can't add a third.

You can change which fonts fill these two roles for a single generation in Ad brief → Visual identity.

If your brand uses more than two fonts, use your headline and body fonts here. You can set any other font on individual text in Magic Layer without regenerating.

Check your font was used

Open a generated image. Its details show whether your brand font was used. If it wasn't, try a different model instead of uploading the font again.

For the rest of your brand setup, see Setting up your Brand World.

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