Brand World is where you tell Atria about your brand: your look, products, audience and competitors. Raya uses it for every ad, brief and recommendation she makes.
Where to find it
Click Brands in the left menu. Your brands are listed there, with a + to add a new one.
Create a brand
Click + Create a brand to open the setup wizard.
Enter your brand name and website and click Extract. Raya drafts your industry, products, value proposition and audience, and pulls in your logos, colours and fonts.
Check and edit your guidelines: logos, colours, fonts and tone of voice.
Add your personas, scenarios, products and competitors. Raya drafts most of these for you to check.
Allow 45 to 60 minutes to do this properly.
Add products
On the Products page, import a product from a product or website URL and Raya fills in the details, such as the description and USPs. You can also add products by hand.
Products you add are included in generated ads automatically. If you sell similar products, give each one its own profile.
Upload a brand book or other files
On the brand's Overview, upload your brand book and other references as Context files. PDFs, Word documents, spreadsheets and notes all work. Raya uses them in her work.
Uploading a brand book doesn't fill in your colour, font and tone fields. Those come from the website extract or from you, so check them separately. For fonts, you need to upload the font files. See Custom fonts.
Logo in generated ads
Choose whether your logo appears in generated ads in Brand → Visual Identity.
Aim for a score of 80 or more
Atria gives your brand a context score out of 100. Aim for 80 or more before you start generating ads. The score panel shows what to add next and how many points each item is worth.
Next steps
Once your Brand World is set up, you can turn on Auto-Gen. We recommend keeping it off until then. See Understand and manage AI credits and Generate image ads with Raya.
If you'd like help setting up your first brand, contact us and we'll book a call.