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Before you get started: Create an event (manually or by importing data)
Overview
Once an event has been created in your Audience Republic account, you can begin linking it to campaigns and messages, import or sync ticket sales data, and view detailed insights on both ticket sales and message performance. This connection is the secret sauce—it unlocks powerful, actionable insights to help you optimize your marketing efforts.
While viewing an event, you can navigate through various tabs—Ticket Sales, Orders, Campaigns, Insights, Messages, and Power-Ups.
Ticket sales
The Ticket Sales page is the first screen you’ll see when opening an event. It gives you a high-level overview, including total tickets sold, sales timing, promotional messages sent, and more.
You’ll also see a clear timestamp of the last sync or import, and you can filter ticket sales data by audience segments or specific date ranges for deeper insights.
Event sales overview: This section displays key metrics related to ticket sales for the event, including:
Total ticket sales
Average order value (total sales divided by number of orders)
Average tickets per order (total tickets divided by number of orders)
Total number of ticket orders
Ticket sales attributed: Here you’ll find insights into how many emails and SMS messages were linked to the event, and how many ticket sales were tracked back to those messages.
Note: Ticket sale attribution in Audience Republic is based on a linear conversion path—contacts must receive the message, click the link, and then complete a ticket purchase. If a contact opens the email but later purchases via another channel (e.g., directly through social media), that sale won't be counted in attributed conversions.
For details on how to link an event to a message, check out this article (conversion tracking article).
Total ticket sales graph: This graph shows the ticket sales history over time—both in quantity and revenue—with annotations for when messages were sent and campaigns were launched.
Ticketing platforms: If ticket data was imported from multiple providers, this section breaks down sales by each ticketing platform.
Ticket types: If your import or ticketing sync included ticket types, you'll see a breakdown of all ticket types sold for the event.
Event insights
Access event dashboard:
Navigate to the Events menu.
Click on the event image or name to open its dashboard.
Explore insights:
Select the Insights tab to view various metrics:
Event insights: Includes data like most popular day and time.
Audience insights: Provides information on top spending ticket buyers, repeat attendees, and demographic details.
Messages
From the Messaging tab within an event, you can view all SMS and email messages linked to that event—whether they’re sent, scheduled, or in draft.
Messaging attendees: from the events page
Go to the Events menu.
Hover over the desired event and click View Event.
Click New Message.
Choose the recipients and compose your message.
Messaging attendees: from the messaging page
Note: To send a message from the Messaging page, you must first select a list, then filter by event. If some ticket purchasers for an upcoming event aren’t included in a list, you may need to add them to the list from your Audience Table before proceeding.
Navigate to Messaging.
Select New Message > Email.
Choose the recipient list.
Click Filter and set criteria such as "To specific event" to target past attendees.
Power Ups
The Power Ups feature is designed to assist promoters in implementing effective marketing strategies for their events. It guides promoters in sending email or SMS messages that are linked to a specific event. Once a message is sent, promoters can view insights about popular ticket purchase times, the day tickets were purchased, the average open rate for the event, as well as whether fans opened the email at the time of ticket purchase.
For more information on Power Ups, check out this help article.
Still need help?
Contact us at support@audiencerepublic.com