Article Navigation
What is a campaign?
A campaign is a fan sign-up experience that helps you capture registrations before your event, competition, or waitlist goes live. Fans earn points by taking actions such as sharing, referring friends, or following you on social media.
Campaigns are designed to:
Drive early registrations
Encourage virality through referrals
Collect high-value data for future marketing
Campaign types
Audience Republic supports four main campaign types:
Presale
Fans register for early access to tickets and earn points by sharing and referring. The top scorers can unlock cheaper tickets or rewards.
Ballot
Fans register for a chance to access limited tickets. The more they share, the higher their score — and the better their chance of being selected.
Competition
Fans enter to win a prize and earn more entries by referring others and following you.
Waitlist
Fans register when an event is sold out. They can earn points to move up the list if tickets become available.
Gamified vs Free campaigns
Feature | Gamified Campaign | Free Campaign |
Leaderboard | Yes | No |
Referrals & Points | Yes | No |
Ideal For | Giveaways and Competitions | Simple signups |
Use gamified campaigns to drive sharing and engagement. Use free campaigns for quick, low-effort lead capture.
Key benefits
Increase ticket sales through referrals
Build high-quality email/SMS lists
Reduce paid ad spend by activating fan networks
Capture data on fans' demographics and preferences
Create urgency and hype before the event
How campaigns drive results
1. Fans register for access, tickets, or prizes
2. They complete actions like sharing, referring, and following
3. Points are earned, and fans climb the leaderboard (if gamified)
4. Top scorers are rewarded with prizes or ticket access
5. You capture data and gain insights into your most engaged fans