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Before you start
To create a campaign, you’ll first need:
An event created in your Audience Republic account
Your campaign assets ready: images, reward details, brand colours
Awareness that Spotify login won’t work if the campaign is embedded in a widget
Step-by-step: create a campaign
Go to the Campaigns menu
Click Create campaign
Select your campaign type: Presale, Ballot, Competition, or Waitlist
Choose an existing event, or click Create new event
Click Setup the campaign to begin
Step 1: Campaign details
Add a campaign Headline and Description
Set registration close and ticket on-sale dates
Upload an image (recommended: 1200x628px)
Optional: upload a video (MP4, or link from YouTube/Vimeo)
Choose your campaign colour (HEX or RGB)
Scroll down to Advanced settings Under Default Language, click the arrow and select the language (if not English)
Click Next
Step 2: Registration fields
Select which fields to capture (email is always required)
Add additional fields by clicking +Add field
To add custom fields (e.g. genre preference), click +Add custom field
Optionally enable Spotify login
If you have gamified campaigns enabled, you can ensure only verified contacts register by toggling email verification ON. (Fans receive an email with a unique verification code which they must enter the code to complete registration)
Click Next
Step 3: Rewards (Gamified only)
Add a rewards headline and description
Create tiers using Paid ticket or Prize
For tickets: name and price
For prizes: name, description, image (optional), and value
Set the number of winners, or mark for all registrants
Click Add another tier to add more
Click Next
Step 4: Social – Share (Gamified only)
Add a Share title and description
Preview the social post appearance
Choose the platforms fans can use to share
Click Next
Step 5: Social – Invite friends (Gamified only)
Choose which invite channels to offer (Instagram is only available on mobile)
Update the Referral Points value by clicking Show Settings
This applies across all share channels
Max points value: 100
Changes save automatically
Click Next
Step 6: Social – Follow & Connect (Gamified only)
Add social account links for fans to follow (e.g. Instagram, Spotify, Twitter). Shorten the URL so only the channel ID is shown at the end
Click Add another account for partner or artist accounts
Allow fans to connect Spotify/Twitter to earn more points
Adjust the Referral Points for the platform
Click Finish to complete campaign setup
Prioritise actions that support your campaign goals (e.g. shares, follows, data collection)
Don’t award max points to every action — keep some high-value actions exclusive
Test your flow before going live to ensure links and labels are working
Edit a campaign
You can make changes to a campaign at any time.
Go to Campaigns
Find your campaign and click the ⋮ menu
Select Edit campaign
Navigate through the steps to update content
Duplicate a campaign
Useful for tours or similar repeat events.
Go to the Events menu and create a new event
In the Campaigns menu, find the campaign you want to copy
Click the ⋮ menu > Duplicate
Click Edit campaign to update the new copy
Change the associated event
To link a campaign to a different event:
Duplicate the campaign (steps above)
Select the new event during setup
Edit details and publish
View your campaign link
Your shareable campaign URL is visible from the campaign dashboard. Use this to promote the campaign via email, socials, and paid ads.
Delete or close a campaign
While campaigns cannot be deleted entirely, you can:
Close registrations by editing the end date
Archive the campaign after completion
Remove promotion links if no longer in use
Customise the success page
Go to Step 1: Setup in your campaign
Scroll to the bottom and click Show advanced settings
Find the Success Page Settings section
Tick Enable custom success button
Add:
Message text above the button
Button text
Destination URL for the CTA
This is a great place to link to merch, another campaign, your tour dates, or artist socials.
Please note this feature is available for Gamified campaigns only. Fans do not receive points for clicking this button and there is no preview — to test, register as a fan and walk through the campaign.
Add Terms & Conditions or Privacy Policy
Ensure you're meeting data and privacy requirements by including legal content in your campaign setup.
In the campaign setup, scroll to the Legal section
Add URLs to your Terms & Conditions and Privacy Policy
These will be shown during the registration process
Where to add legal links
In your campaign setup, go to Step 1: Set Up Campaign
Scroll to the Advanced Settings section
Under Privacy and Compliance, insert your policy name and URL
Add:
Terms & Conditions URL
Privacy Policy URL
These will appear as clickable links on the registration form.
Need help?
If you have any questions while building your campaign, contact us at support@audiencerepublic.com