1. Define your rewards
Campaigns perform best when fans are incentivised. Decide what you’ll offer:
Discounted tickets
Early access
Prizes or merch
2. Plan your timeline
Align your campaign with key event milestones:
When will you announce your lineup?
When does presale start and end?
When does general sale begin?
Tip: For presale campaigns, a 3–7 day run is recommended.
3. Prepare your copy
You’ll need a short description of your event to add to the campaign setup. Repurpose what you’re already using in your event promo materials.
4. Collect your artwork
You’ll need two image assets:
Headline artwork
Use for your main campaign banner
1200 x 628px, JPG or PNG, under 1MB
Prize artwork
Used for reward visuals
1200 x 628px, JPG or PNG, under 1MB
5. Plan your promotion
Decide how you’ll get the word out:
Send an EDM to your list
Post on your social channels
Allocate budget for paid ads (Meta, TikTok, etc.)
6. (Optional) Add tracking pixels
Want to track performance via Meta or Google? Add your full tracking pixel (e.g. Facebook Pixel, GTM) to your campaign’s advanced settings.
What’s next?
Once you’ve gathered these materials, you’re ready to build your campaign.