The best way to ensure good deliverability results is to send out emails that are relevant and engaging to your contacts, as well as making sure you are sending emails to an accurate and up-to-date list of contacts. Below are some best practices to ensure high email deliverability and avoid being marked as spam.
What are considered good and bad deliverability results?
Good deliverability results include an open rate of greater than 60% and a reply rate of greater than 10%. A baseline of 50% open rate and 10% reply rate is recommended as a good starting point for any industry. On the other hand, a bad deliverability result would be an open rate of less than 20% or a reply rate of less than 2%.
Why have my open rates decreased over time?
This is generally caused by a high email sending limit. If you recently increased your limit, consider lowering it and gradually increase your volume over a period of time rather than all at once. The maximum emails to send per day should be 200 and below, while waiting between each email should be done in intervals of 60-300 seconds. A frequency lower than this may be seen as spam. To set your limits on Betterleap, go to Settings.
How can I help build the reputation of my new email address?
Warming up your new domain and email is essential, as well as sending emails to friends and family who can mark your emails as “Not Spam”. This should be done for a period of around one month.
Make sure to include an opt-out link in each email you send out so that people can easily unsubscribe if they no longer want to receive your emails. This will also help improve your reputation.
Finally, make sure to send emails that are relevant and engaging to your contacts, and send to an accurate and up-to-date list of contacts.
Need More Help?
If you have further questions or need assistance, feel free to reach out to our support team at support@betterleap.com. We're here to help!