First, want some inspiration? Check out our print marketing design library with QR code specific layouts. Includes Open House signs, postcards and more.
Start by creating a Listing and a Listing Microsite. Here's a tutorial to create the listing microsite
Then download the QR code - here's a video that shows how that works:
Here are some screenshots of how the functionality works too.
IMPORTANT: there are two listing QR codes you can download - see the screenshot below:
Microsite: this is the plain listing microsite which looks just like a single property site. This is great to share on post cards or door hangers where the context isn't Open House specific
Microsite with Sign-in Overlay: For an Open House sign-in, we highly recommend using this because it: a) forces prospects to enter their info to view the property details on the microsite b) it will send prospects the follow up texts c) it will send you the text notifications when prospects sign in (and you can leave notes by replying to these texts)
3. Once the QR Code is downloaded, it can be added to your print marketing like postcards, yard signs, sign riders, or in other physical marketing that prospective buyers/agents may encounter - see our template library for editable graphics.
Any prospects that scan that code with their smartphone will be taken to your listing microsite and can enter their info into the form. All their data will go into your app and sync with any CRMs or other marketing tools that you've set up.