The Order Breakdown chart shows how different components contribute to your total order values. This visualization helps you understand the composition of your orders and identify opportunities to optimize your pricing and promotional strategies.
Key Insights
Sales Composition
The Avg Sales portion of the bar shows your product revenue as a percentage of total order value. A larger section indicates that more of your order value comes from product sales rather than shipping or other charges.
Discount Impact
The Avg Discounts section shows how much of your order value is affected by discounts. This helps you measure the impact of your promotional strategies on overall order composition.
Shipping and Tax Trends
The Avg Shipping and Avg Tax sections show shipping and tax components as a percentage of the total order value.
Action Items
When Discounts Are High
Review promotion effectiveness
Analyze which products are most frequently discounted
Consider adjusting pricing or promotion strategies
When Shipping Costs Rise
Consider implementing free shipping thresholds
Review shipping carrier agreements
Analyze order patterns by region
To Drive More Sales
Test different free shipping thresholds
Experiment with targeted promotions
Bundle products to increase average order size