📌 Method: DropInDistribution
This article explains how we calculate the distribution of drop-in visitors – i.e. members who pay per visit.
>How is the drop-in distribution calculated?
Find all drop-in visits during the period
We retrieve data on all single visits during the specified time period.
Group by segment
Distribution can be broken down by gender, age, or frequency of visits.
Calculate the percentage distribution
We count how many visits fall into each category.
Visualize data
Data is displayed as a pie chart showing the distribution of drop-in guests.
Example calculation
We calculate the drop-in distribution for the month of March.
Visit type | Number of visits | Percentage distribution |
Once | 500 | 50% |
2-4 times | 300 | 30% |
5+ times | 200 | 20% |
Calculate the percentage distribution for visitors who came 2-4 times: 3001000×100=30%\frac{300}{1000} \times 100 = 30\%1000300×100=30%
Why is this important?
Understand how many of your customers are only visiting once vs. returning guests
✔ Identify potential members who can be upgraded to a membership
✔ Customize marketing strategies to convert drop-in guests into regular members ✔
💡 Result: A pie chart showing the drop-in distribution.
Do you have any questions? Contact us via the Intercom chat! 😊