How to get here
In the left menu, click Overview.
Navigate to the Membership insights section.
Click the Financial tab.
You can now see Membership lifetime value.
Step-by-step guide
Select a date range
Use the From date and To date filters to define the time period you want to analyse. The chart only shows data for months that fall within this range. Select a wider range (e.g. 12-24 months) to spot long-term trends. From date (required): The start of the period you want to view. To date (required): The end of the period you want to view. Membership types (optional): One or more membership types to include. Leave blank for all types. Minimum membership duration in days (optional): Only include memberships that lasted at least this many days. Useful for filtering out very short-term sign-ups.
Filter by membership type (optional)
Use the Membership type filter to narrow the chart to specific membership types. You can select one or more types from the dropdown. If you leave it blank, the chart includes all eligible membership types.
Set minimum membership duration (optional)
Enter a number in the Minimum membership duration in days field. This filters out memberships shorter than the specified number of days. For example, entering 30 removes anyone who cancelled within the first month, giving you a cleaner picture of engaged members.
Read the chart
The chart shows an area graph with time (months) on the horizontal axis and currency value on the vertical axis. Each data series represents a different grouping (e.g. paid memberships vs. total memberships). The vertical axis shows values in your centre's default currency. The horizontal axis labels are formatted as month and year (e.g. "Jan 2025").
Use the reference lines
A blue horizontal line marks the Median lifetime value across the selected period. An orange horizontal line marks the Average lifetime value across the selected period. These lines only appear when there is data in the chart (i.e. at least one data point is greater than zero). Compare individual months against these lines to see which periods performed above or below the norm.
Read the tooltip and legend
Hover over any point on the chart to see the exact value for that month. The legend in the top right of the chart shows which colour represents which data series. Click a series name in the legend to hide or show it in the chart.
Important notes
Included membership types are recurring, campaign, and personal training memberships. Guest and staff memberships are not included in this chart. Lifetime value is calculated as the average price of all active memberships in a given month, multiplied by the average membership duration at that point. The chart is tied to the currently selected centre — if you switch centre in the dashboard header, the chart reloads automatically with data for the new location.
Do you need help?
Contact support and include information about:
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