How to get here
In the left menu find insigts
click Sales insights.
Navigate to the Revenue tab.
Here you can see Customer lifetime value.
Step-by-step guide
Understand the chart
The main area of the screen shows an area chart that plots customer lifetime value over time. The horizontal axis (bottom) shows months in "MMM yyyy" format (e.g. "Jan 2025"). The vertical axis (left) shows monetary values in your centre's default currency. Two data series can be shown: A solid line representing the primary data series. A dashed line representing a secondary or comparison series. A legend in the top right corner of the chart tells you what each line represents.
Read the reference lines
A blue horizontal line marks the Median value — this is the midpoint of all customer lifetime values. Half of your customers are above it, half are below. An orange horizontal line marks the Average value — this is the total value divided by the number of customers. These lines only appear when there is data to show (at least one data point greater than zero).
Select a segment
In the top right corner of the card you will see a segment selector button. By default it shows All. Click the button to open a dropdown with three options. All: Total lifetime value for all members, without breakdown. Gender: Lifetime value split by gender, letting you compare male, female and other groups. Age: Lifetime value split by age group, so you can see which age groups spend the most. Click the option you want. The chart reloads with the new breakdown. The dropdown closes automatically once you have made a selection.
Adjust the date range
The date range is controlled by filters passed from the parent Insights page. Use the From date and To date filters at the top of the Insights section to change the time period. The chart reloads automatically when you change the dates.
Filter by membership type
If membership type filters are available on the parent Insights page, select one or more Membership types to narrow the data. This lets you compare lifetime value between different membership levels (e.g. "Premium" vs "Basic"). The chart reloads automatically when you change this filter.
Read the info tooltip
Next to the segment selector there is a small info icon (ℹ). Hover over it to see a tooltip that reads: "Included are all payments made in the period, both recurring and product sales." This means the chart counts all revenue from each customer — not just membership fees, but also any products they have purchased.
Do you need help?
Contact support and include information about:
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