How to get here
Click Overview in the left menu.
Navigate to the Sales insights section.
Find the Revenue tab.
Here you can see Monthly number of customers.
Step-by-step guide
Set the date range
The chart respects the From date and To date filters set at the top of the Insights page. From date: The start date for the report — select a date from the date picker. To date: The end date for the report — select a date from the date picker. The chart reloads automatically when you change the dates.
Filter by membership type (optional)
If membership type filters are available at the top of the Insights page, you can select one or more membership types. The chart updates to show only customers belonging to the selected membership types. Leave this blank to include all customers regardless of membership type.
Select a segment
In the top right corner of the chart card you will see a segment selector button (showing All by default). Click it to open a dropdown with three options. All: A single line showing the total number of customers per month, plus a dashed comparison line (e.g. previous period). Gender: Stacked area chart split by gender (e.g. Male, Female, Unspecified). Each gender gets its own colour. Age: Stacked area chart split by age group. Each age group gets its own colour. Click your preferred segment. The dropdown closes and the chart reloads with the new breakdown.
Read the chart
The X-axis (horizontal) shows months, formatted as "MMM yyyy" (e.g. "Jan 2025"). The Y-axis (vertical) shows the number of unique customers. Two horizontal reference lines appear when there is data: A blue line labelled Median — the middle value of all monthly totals. An orange line labelled Average — the average of all monthly totals. Hover over the chart to see the exact values for each data point. The legend in the top right of the chart tells you what each line or colour represents.
Understand the tooltip
The info tooltip (the small ℹ icon next to the segment selector) explains what counts as a customer: Included are all customers who made a purchase in the given month. This means only customers with at least one transaction in a given month are counted.
Do you need help?
Contact support and include information about:
What you were trying to do
When the problem occurred