Booking Holdings Sponsored Listings allows you to promote your property within search results across Booking.com, Priceline, and Agoda. Your listing can appear in clearly labeled sponsored positions to increase visibility with travelers actively searching for places to stay.
Unlike organic ranking, Sponsored Listings gives you direct control over your advertising strategy. You choose your budget, bids, and targeting settings, and you can update them at any time.
With Booking Holdings Sponsored Listings, you can:
Show up in sponsored placements: Your property can appear in sponsored positions across Booking.com, Agoda, and Priceline.
Control who sees your ads: Choose when and where your ads appear. You can target by travel window, traveler country, device type, length of stay, and more.
Manage your budget and bids: Set your budget and cost-per-click (CPC) bids based on your goals. You can adjust them at any time.
Track your performance: Monitor your campaigns in real time with data on impressions, clicks, bookings, spend, and return on ad spend (ROAS).
What makes it different from your organic listing?
Your sponsored listing uses the same content as your organic listing, including photos, pricing, and review score. The difference is placement and labeling.
Sponsored placements show as:
“Ad” on Booking.com
“Promoted” on Agoda
“Promoted” on Priceline
You are not charged for impressions. You are charged only when a traveler clicks on your sponsored listing.
How billing works
Booking Holdings Sponsored Listings runs on a prepaid model. Once your account is funded, your ads can start showing. If your balance runs out, your ads will pause until you add funds.
Available funding methods may include:
Credit card
Wire transfer
Other bank transfer options (e.g. SEPA Debit, ACH, Pix), depending on your account and region
Advertisers commonly use Sponsored Listings to:
Increase visibility during competitive periods
Focus on specific traveler segments
Promote new or underperforming properties
Capture last-minute bookings
Need help?
Adie is ready to help on the platform. Click the Chat 💬 icon in the bottom left to get started. You can also visit our Help Center or email us at booking.sponsoredlistings@koddi.com.