To deeply target industries using specific company keywords, especially for niche or unusual sectors not easily classified, follow these steps:
1. Navigate to the "Industry & Keywords" tab.
2. Click on the "Company Keywords" link to open the advanced filtering popup.
3. In the popup, you'll find "Include" and "Exclude" sections. Here, enter your desired company keywords, one per line, to refine your list.
Example Scenario: Targeting Advertising Agencies Specializing in Email Marketing, but Excluding Social Media-related Services.
Select "Advertising" as your industry, using options like "SIC Code" and "BYD Industries".
Open the "Company Keywords" link.
Enter "email marketing" in the Include section and "social media" in the Exclude section.
Hit the "Search Filters" button to apply your criteria.
This approach allows for precise targeting, ensuring your search results closely match your specific industry focus, beyond standard classifications.