BookYourData's Company Keywords filter targets niche or hard-to-classify industries by including or excluding specific terms inside the Industry & Keywords tab, reaching sectors that standard classifications miss.
Reach for it when a target sector, like a specialized services niche, has no matching SIC Code or BYD Industries option.
How to Filter by Company Keywords
Company Keywords filtering happens inside a dedicated popup, reached from the Industry & Keywords tab, where Include and Exclude fields accept one keyword per line.
Navigate to the "Industry & Keywords" tab.
Click "Company Keywords" to open the advanced filtering popup.
Enter keywords in the "Include" and "Exclude" sections, one keyword per line.
Example: Email Marketing Agencies, Excluding Social Media
This example filters for advertising agencies that specialize in email marketing while excluding social media-related services.
Select "Advertising" as the industry, using options like "SIC Code" and "BYD Industries".
Open the "Company Keywords" link.
Enter "email marketing" in the Include section and "social media" in the Exclude section.
Click "Search Filters" to apply the criteria.
This combination narrows results to the exact industry focus, beyond what a standard classification field captures on its own.
Video Walkthrough
This video walks through the Company Keywords search flow from the Industry & Keywords tab to the applied filter.
FAQ
When does Company Keywords work better than a standard industry filter?
Company Keywords works better when a target sector, such as a specialized services niche, does not map cleanly to a standard classification like SIC Code or BYD Industries.
Do Include and Exclude keywords combine with industry filters?
Yes. The email marketing agencies example combines an Advertising industry filter, an Include keyword, and an Exclude keyword in one search.
What happens when a niche criterion falls outside every filter, including Company Keywords?
BookYourData's BeSpoke service researches and builds a private list to that exact specification, under the same 97% deliverability guarantee as the self-service database. See what BeSpoke builds.