What is Two-Way Communication?

Two-way communication is when there are messages passed between both a sender and a receiver. The image below is an example of this.

Here you can see that Agent Ben, has sent his lead Joe Client a text message that identifies himself (first and last name), his company, and includes an opt-out message. This is followed by Joe responding back to Agent Ben, which establishes two-way communication.
Agent Ben can respond back to Joe here without needing to include an opt-out message. Just keep in mind, an opt-out message must be sent every 30 days if Agent Ben wishes to continue to text Joe.
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Two-way communication isn’t permanent. If your Lead never responds back to your last text, two-way communication is now broken, and you must include opt-out information and clear identification.

For example, Agent Ben reached out to Johnny Lead here, and Johnny agreed to set up e-Alerts. However, Johnny never responded to Agent Ben with his email address.

If Agent Ben decides to send another message to Johnny, then Agent Ben must include opt-out messaging and identify himself to ensure his message is delivered. Not including that information could result in your texts being marked as spam.
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Not properly identifying yourself, your company, and including an opt-out message may damage your phone number's reputation with mobile networks, which can cause your messages to be filtered as a result. Following this flowchart will ensure your phone number's reputation is in good standing, and may help improve your reputation.