Product bundles let you group multiple products and sell them as a single offer. This helps increase average order value and simplifies the customer buying experience.
Bundles can vary in flexibility, depending on how much control customers have over product selection.
Shopify Bundles:
Zenbox: Bundle Builder
Types of Product Bundles
Shopify generally recognizes three types of bundles:
Fixed Bundles
A predefined set of products. Customers can only choose from the variants you include.Multipack Bundles
Multiple quantities of the same product are sold together.Mix-and-Match Bundles
Customers build their own bundle by selecting from a group of products and variants.
What the Shopify Bundles App Offers
Shopify Bundles is a free, native Shopify app available on all plans. It allows you to create bundles directly from your Shopify admin.
With this app, you can create:
Fixed Bundles
Multipack Bundles
These bundles:
Appear as regular products in your store
Use your existing product layout and theme
Automatically calculate inventory based on individual items
IMPORTANT: Mix-and-match bundles are not supported in the Shopify Bundles app.
If you need this functionality, Shopify recommends:
Using third-party bundling apps
Or building a custom solution using Bundles APIs (Shopify Plus only)
Discounts and Bundles
Bundles created with Shopify Bundles work with:
Discount codes
Automatic discounts
When applying discounts:
Discounts must be applied to the bundle product, not individual items
The discount is distributed across items based on their price proportion
Zenbox: Bundle Builder Overview
Zenbox: Bundle Builder is a third-party app designed for advanced, flexible bundling.
It includes:
Fixed bundles
Multipack bundles
Mix-and-match bundles
In addition, it offers advanced features such as:
Custom bundle builder experience (step-by-step flow)
Flexible pricing and automatic discounts
Tiered and layered discounts (can work with Shopify discounts)
Custom forms (e.g., text input, image uploads for personalization)
Sort and product filtering during selection (by collection or title)
This makes it ideal for:
Gift boxes
Build-your-own product kits
Personalized bundles
NOTE: While powerful, the setup can be more complex due to the number of customization options.
Key Differences
Feature | Shopify Bundles | Zenbox |
App Type | Native Shopify app (free) | Third-party app (paid) |
Supported Bundle Types | Fixed, Multipack | Fixed, Multipack, Mix-and-match |
Mix-and-Match Bundles | Not supported | Supported |
Customization | Limited (standard product page) | Highly customizable layouts and flows |
Customer Experience | Simple product page | Interactive, step-by-step builder |
Pricing Flexibility | Manual bundle pricing | Dynamic pricing, tiered and layered discounts |
Personalization | Not supported | Custom forms (text, image uploads, etc.) |
Setup Complexity | Easy and quick | More advanced setup required |
Best For | Simple bundles | Custom bundles, gift boxes, and personalization |
Summary
Use Shopify Bundles if you want a simple, native solution for fixed or multipack bundles with minimal setup.
Use Zenbox if you need a more flexible and interactive bundling experience, especially for mix-and-match bundles, gift boxes, or personalized products.