One of the best parts about using BrokerBlocks is being able to see exactly how your leads are engaging with your content. From opens to clicks to reactions, you’ll have full visibility into what’s working—and where to follow up next.
👀 What Engagement Does BrokerBlocks Track?
Whenever a client or lead interacts with one of your Touch Points, we track the following:
✅ Opens – When they first open your Touch Point (and every time after)
📲 Clicks - When they click on the link to your Touch Point (and every time after)
❤️ Reactions – If they use an emoji to respond or engage with the message
This gives you insight into who's interested, who's warm, and who might need a nudge.
🔔 Where to View Engagement
Option 1: From the Contact Profile
When viewing a lead or contact inside BrokerBlocks, you'll see:
A history of all Touch Points sent
Icons and timestamps showing opens & reactions
Easy access to resend or send your next Touch Point right from the contact view
Option 2: Using the Notification Bell
Click the 🔔 bell icon in the top right of your BrokerBlocks dashboard
A right-hand panel will appear showing:
Most recent engagements
Reactions across all leads
This is the fastest way to stay on top of recent activity and jump into conversations while they’re still hot.
📈 How Engagement Helps You Sell Smarter
Touch Point engagement gives you real-time sales intelligence. For example:
A lead who opened but didn’t reply might be waiting for a follow-up
A lead who reacted with a 👍 or ❤️ is likely engaged and ready to talk
A no-open may mean it’s time to try a different channel or re-send at a better time
Use this data to prioritize your pipeline and follow up more effectively.
📝 Finished this step? Go back to the Getting Started Checklist →