BrokerBlocks gives you clear visibility into how your leads engage with your Touchpoints. From opens to clicks to reactions, you’ll know exactly what’s resonating and where to follow up next.
👀 What Engagement Does BrokerBlocks Track?
BrokerBlocks tracks key interactions every time a lead or client engages with your Touchpoints:
Opens – When a Touchpoint is opened, including repeat opens
Clicks – When a link is clicked, including repeat clicks
Reactions – When a lead responds with an emoji or reaction
These insights help you quickly spot who’s interested, who’s warming up, and who may need a timely follow-up.
🔔 Where to View Engagement
Option 1: From the Contact Profile
When viewing a lead or contact in BrokerBlocks, you’ll see:
A complete history of all Touchpoints sent
Icons and timestamps showing opens and reactions
Quick access to resend or send your next Touchpoint directly from the contact profile
Option 2: From the Action Dash Menu
Click the Action Dash in the top-right of your BrokerBlocks dashboard
A right-hand panel will appear showing
Your most recent engagements
Reactions across all leads
This is the fastest way to stay on top of recent activity and jump into conversations while they’re still hot.
📈 How Engagement Helps You Sell Smarter
Touchpoint engagement gives you real-time insight into buyer intent.
Opens without replies often signal a follow-up opportunity
👍 or ❤️ reactions indicate strong interest and readiness to engage
No opens may suggest switching channels or resending at a better time
Use these signals to prioritize your pipeline and follow up with confidence.
📝 Finished this step? Go back to the Getting Started Checklist →