This insights page helps you make confident, data-driven decisions about your studio’s subscriptions growth. It helps you answer essential business questions like:
How many active subscriptions do I have on a given period? How does it compare to the previous period?
How many new subscriptions have started during this period? How many have churned?
What is my expected Monthly Recurring Revenue for the end of the year?
How much subscription revenue am I billing? What are the top-performing subscriptions?
Which member subscriptions are currently active? Which ones are currently paused?
Get Started: Choose Your Reporting Period
By default, your dashboard shows the current year (Jan–Dec) and all subscription plans.
You can customize filters to focus on specific timefames or plans.
Filters available:
Reporting period: Choose the date range you want to analyze by editing the drop-down menu selection. Examples:
Current → Month: this month’s performance
Current → Day: today’s snapshot
Last → 30 → Days: last 30 days
Next → 3 → Months: upcoming 3 months (for forecast)
Subscription plans: Filter by specific plans, e.g. “Unlimited,” “10-class,” or “Monthly Pass.”
1. Key Subscription Metrics
Get an instant overview of your subscription KPIs for the selected period. Key Subscription Metrics shows total subscriptions, not unique members (some members can hold multiple subscriptions)
Compare against the previous period
Metrics explained
Metric | Definition | Notes |
Active in Period | Subscriptions active at least one day during the period | Subscriptions that were active at any time during the selected period. |
New | Subscriptions that started during the period | Subscriptions whose validity start date falls within the selected period (based on the pass validity date, not the purchase date). |
Churned | Subscriptions that ended during the period | Includes both non-renewals and manual cancellations. |
Paused in Period | Subscriptions that started a pause during the period | Subscriptions that began a pause at any time during the selected period. |
Subscription Billed Revenue | Total invoiced amount for subscriptions in the period | Based on invoice due amount (paid, processing, or planned). |
% vs Previous Period | Increase or decrease percentage from previous period | The previous period is the time range right before your selected dates (same number of days) before your selected reporting period. |
💡"in Period" ≠ "Today"
“Active in Period” ≠ “Active Today.” This KPI counts any subscription that was active at least one day in your selected period. If you’re interested in Active subscriptions as of today, check the last section of the page “Manage Risks & Opportunities” or filter your reporting period on the current day.
Paused in Period ≠ “Paused Today.” If you’re interested in paused subscriptions as of today, check the last section of the page “Manage Risks & Opportunities” or filter your reporting period on the current day.
💡"Show underlying data" to explore all subscription events lifetime
👉 Click “Show underlying data” on any metric (top-right of the KPI tile) to access a detailed list of all subscriptions and their lifecycle events across the whole lifetime of your company
👉 You can also download the full dataset by clicking “Download” (bottom-right).
⚠️ Important to understand before using this data:
The underlying data includes all subscription events across all time, not just the subscriptions matching the KPI at first glance.
For example, clicking on “Active in Period” will still display all lifecycle events (new, pause start/end, churn...) for those subscriptions across the whole lifetime — not only the “active” state.
👉 To analyze a specific KPI, you should:
Filter the column “Active in reporting period”, “New in reporting period”, “Churned in reporting period”, or “Paused in reporting period” to
true, depending on your need.
👉 Keep in mind:
A single subscription may appear multiple times in the dataset if it had mulitple lifecycle events. For example, a subscription that was new → pause started → pause ended will have three rows, one row per event.
💡 Looking for a snapshot on a specific date?
If you want a clean list of subscriptions by status on a given day (e.g. active or paused today), go to the “Manage Risks & Opportunities” section.
👉 Select your date to get a point-in-time view of:
Active subscriptions
Paused subscriptions
Upcoming churn risks
This is the best way to get a current or historical snapshot, instead of working with lifecycle event data.
🚀 How to act on this insight
Use the comparison arrows to instantly see growth or drop since the previous period
A rising “New” + stable “Churned” = good acquisition health
High “Paused” → review communication or pause policies
Drop in “Active in Period” → look into churn or expired subscriptions
2. MRR Trends & Forecast
Visualize how your subscription volume and Monthly Recurring Revenue (MRR) evolve month by month — past and future.
Using the buttons above the charts, you can toggle the graph to display either
Volume (number of subscriptions)
or MRR (monthly recurring revenue)
To use this section at best, make sure your reporting period has more than 2 months selected.
💰 What is MRR?
Monthly Recurring Revenue (MRR) is the standard way to measure your recurring revenue and track the overall health and growth of your subscription business.
It represents the predictable revenue earned from active subscriptions, normalized to a monthly value — regardless of their billing frequency or duration.
Examples:
A subscription billed at €20/month adds €20 to your MRR each month it’s active.
A subscription billed at €1200/year adds €100/month to MRR (
1200 ÷ 12), for as long as it remains active.The same logic applies to daily or weekly subscriptions — everything is adjusted to a monthly value.
💡 Note that:
Unlike billed revenue, MRR is a normalized metric: it converts all subscriptions into their monthly equivalent, so you can compare plans fairly and understand how active subscriptions of different durations contribute to your recurring base.
The joining fee is not included in the MRR calculation
a/ Subscriptions & MRR Over Time
Metrics explained
Metric | Definition |
Active | Subscriptions active at the end of the month. |
New | Subscriptions started during the month. |
Churned | Subscriptions ended during the month. |
Paused | Subscriptions paused at month-end. |
MRR | Monthly recurring revenue, in currency = Active subscriptions at end of month multiplied by their monthly normalized value (see definition above) |
New MRR | Total sum of MRR for all subscriptions that have started their validity period in this month |
Churned MRR | Total sum of the MRR lost for all subscriptions which were canceled this month |
Paused MRR | Total sum of the MRR for subscriptions that are paused at the end of this month |
🚀 How to use this
Use this to visualize subscription lifecycle health — how new, churned, and paused trends balance.
Look at the “Active” line for overall retention strength.
Look at future months to forecast MRR on next months and where you may have a surge of churns
💡 Auto-renews: For forecasting, auto-renew subscriptions are calculated to continue for one additional renewal period, after which they are assumed to be cancelled. This allows the forecast to account for near-term recurring revenue while highlighting potential future churn.
b/ Subscriptions & MRR Movement
Understand why your active subscriptions or MRR increased or decreased each month.
The waterfall chart breaks down month-to-month changes in your subscription base or recurring revenue.
Positive movements, in green
New subscriptions during the month
Subscriptions that resumed during the month after a pause (Pause End)
Negative movements, in red
Churned subscriptions during the month
Subscriptions that started a pause during the month
Baseline of active subscriptions, in blue
The first blue bar "Start" on the graph represents the active subscriptions or MRR on the last day of the month preceding the reporting period
Each subsequent blue bar shows the updated active subscriptions or MRR at the end of that month
💡 How to read this chart
Let's take an example, with a reporting period 1-30 September
Starting baseline (blue): 100 active subscriptions on 31 August
New subscriptions in September (green): +20
Subscriptions that resumed after a pause in September (green): +2
Churned subscriptions in September (red): -10
Subscritions that started a pause in September (red): -5
✅ Active subscriptions at the end of September (blue bar for September) = 100 + 20 - 10 - 5 + 2 = 107
🚀 How to act on it
Compare month-to-month changes: the waterfall format highlights net movement and underlying drivers, making it easy to monitor your baseline of active subscriptions over time
Spot trends in churn or pauses: repeated red bars may indicate retention issues.
Evaluate new subscription performance: green bars show your acquisition effectiveness.
Forecast future MRR and subscriber base: choose upcoming months in the reporting period to anticipate growth or potential losses.
💡 "Show underlying data" to get the full detailed list of subscriptions broken down by movement type. download the file by clicking the button “Download” bottom-right.
💡 Auto-renews: For forecasting, auto-renew subscriptions are calculated to continue for one additional renewal period, after which they are assumed to be cancelled. This allows the forecast to account for near-term recurring revenue while highlighting potential future churn.
3. Billed Revenue & Trends
Track how much revenue you’ve billed for subscriptions and how it evolves over time.
Subscriptions Billed Revenue
Total invoiced amount for subscriptions broken down by month and invoice status.
Paid → fully paid invoices
Open → due invoices, payment in progress or retried
Draft → planned, future invoices
Extend your reporting period into the future to include draft and open invoices — perfect for forecasting billed revenue in the upcoming months.
👉 Click the button “Show underlying data” to access the invoice-level report, with all subscription invoices and their details, including amount paid.
Subscription Revenue Share
This is your percentage of total billed revenue coming from subscriptions. It helps assess how much of your business depends on recurring income.
Subscription Revenue Breakdown
This chart can be used to identify your top-selling subscription types over time.
4. Manage Risks & Opportunities
Use this section to spot where to act — on active subscriptions, pause recovery, or churn risk.
You can view, as of any date (today, in the past or in the future)
Active subscriptions
Paused subscriptions
Subscriptions ending in the next 30 days (unless auto-renewed)
🚀 How to act on it
Great for daily or weekly follow-up — who’s about to churn, who’s paused too long, who’s still active.
Data freshness
On Insights pages, data is refreshed on an hourly basis.
Loading data
A black line loading on top of a chart means data is still loading — please wait for it to complete.
Permissions
Permissions for the subscriptions insight pages are inherited from the “Subscription Invoices” report. If a user has any permission enabled for “Subscription Invoices” report, they would be able to access the insight for subscription.
💡 Why you may see differences with back-office reports
You may notice discrepancies between Insights and the legacy “Subscription Invoices” back-office reports. This is expected at the moment — the two tools use different definitions.
👉 Insights is the most accurate source of truth for subscription analytics:
Billed revenue
Insights calculates revenue based on actual invoiced amounts (after discounts, vouchers, or prorations).
The Subscription Invoices report uses the configured subscription price, even if discounts were applied.
As a result, revenue in Insights may be lower (and more accurate) when discounts exist.
Active subscriptions
In Insights, a subscription is considered active until the end of its validity period.
In Reports, it is considered active only until the last billing date.
Insights provides a more accurate view of active subscriptions, as it reflects whether members can still use their subscription to book and access services.
🚧 A new back-office subscription report, aligned with Insights definitions, is planned in an upcoming release.