For every smartlist that you have created, you can analyze the performances of the different campaigns that you have sent thanks to different reports. You can use the reports that are specific to each campaign sent through this smartlist, and a general report that gives you an overview of the metrics of all the campaigns of the smartlist.
Tracking the metrics of one campaign
The report specific to each campaign will give you information about how many people have opened the communication and/or click on a link as well as the most clicked links
To track your mailings, you can go to Marketing > Smartlists > Campaigns. You will be able to track the opening and click-through rates of your emails.
If you want more information, we invite you to click on Report to get the list of sendings and clicks, as well as the most clicked links if there are some in the communication.
You can also export the campaign to get the information in the xlsx format.
Finally, you can see all the details of your Members' mailings in the Member profile> Contact tab.
General report on the smartlist's campaigns
The general report gives you indications of the general performances of all the campaigns you have sent through the smartlist and gives you a better idea of how they are working overall.
To download the general report (xlsx format), select the date range that you want to consider for the data
and then click on Generate report
And Download the report
You can now open the xlsx file that will give you access to the following sheets :
General report (email): This sheet is a sum up of all the email campaigns that were sent with their number of recipients, the opening rate and the click rate
Recipients details (email): here you have the list of all recipients and the emails that they have received through the different campaigns. For each email sent, the members that have received it are displayed, as well as either, and when, they individually opened it, plus the number of times they clicked on links in the email.
Clicked links (email): here for each link present in each email sent, you will have access to the number of times a specific link was clicked on
Number of emails sent: this sheet will give you a general overview of the global amount of emails sent to each member, whether they were manually or automatically sent through the smartlist
Pop-ups: here you can see a list of all pop-ups that were sent through the smartlist and how many members received them
Push notifications: as for pop-ups, you will have here the details of the push notifications sent via the different campaigns and their number of recipient
SMS: this sheet lists the SMS sent via campaigns and their content, as well as the number of members that received them