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Create an "early bird" pass

This article will show you how to set a purchase deadline so a pass is only available to buy for a limited time.

You can set a purchase date limit on a pass, an appointment pass or a pack. After that date, clients can no longer buy the product online. It’s a simple way to run early bird pricing: sell a product at a discount for a limited time to encourage clients to buy quickly.

ℹ️ This article applies to the Classic Back Office

Purchase date limit vs. expiry date

⚠️ The purchase date limit is not the pass’s expiry date. It only controls how long clients can buy the product. Passes bought before the limit keep their normal validity.

Set a purchase date limit

  1. Go to Products > Passes / Appointment Passes.

  2. Open the pass/ appointment pass you want to limit, or create a new one.

  3. Find the Duration of sale setting and choose the last date clients can buy the product.

  4. Click Save.

What happens when the date is reached

Once the purchase date limit has passed:

  • The product still exists in your Back Office. It is not deleted.

  • It no longer appears on your Marketplace, so clients can’t buy it online.

  • Clients who already bought it can keep using it as normal.

💡 Pair the early bird pass with a regular-price version of the same product, so clients can still buy it after the offer ends.

FAQ

Does the purchase date limit change when the pass expires?
No. The pass’s validity is set separately. The purchase date limit only controls when clients can buy it.

Will clients who already bought the pass lose it when the offer ends?
No. Their pass stays valid as normal.

Is the product deleted after the date limit?
No. It stays in your Back Office but is hidden from the Marketplace.

Can I use a purchase date limit on appointment passes and packs?
Yes. It works on passes, appointment passes and packs.

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