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How to obtain a DUNS number

This guide explains how to check for an existing D-U-N-S number, apply for a new one, and includes updates for specific markets such as Italy and Spain. It also covers troubleshooting tips for Apple Developer accounts and alternative request methods.

Written by Jessica Solano
Updated this week

Why a D-U-N-S number is required

To publish apps on Google Play Store (organizational account) and Apple App Store, a D-U-N-S Number is required. This unique 9-digit identifier, issued by Dun & Bradstreet (D&B), verifies your business’s legal identity.

Cross-platform note: A single D-U-N-S number can be used for verification on both Google and Apple platforms.

1. What is a D-U-N-S Number?

A D-U-N-S number is a unique 9-digit identifier that verifies a company’s legal existence. Some companies receive a D-U-N-S automatically, while others need to request it.

2. Why You Need a D-U-N-S Number

Google Developer Account (GDA)

  • Required for organizational accounts to pass Google’s identity verification.

  • Mandatory for publishing Android apps under a company name.

  • Ensures smoother, faster app deployment versus a personal account.

⚠️ Note for sole proprietors/freelancers: If you cannot obtain a D-U-N-S number, you may use a personal Google Developer Account, which will publish apps under your personal name.

Apple Developer Program (ADP)

  • Required for all organization-type enrollees to verify legal entity status.

  • A D-U-N-S number ensures your account is recognized as a verified organization.

3. Steps to Obtain a D-U-N-S Number

Follow these steps to check for and request your number.

Step 1: Check if Your Company Already Has One

  1. If your company is registered in France, Belgium, Spain, Italy, Portugal, Luxembourg, The Netherlands, or Morocco

    • D&B has delegated exclusive D-U-N-S verification in these countries to its official partner Verif

    • Obtain your D-U-N-S via Verif — mandatory one-time fee of €39 (excl. VAT)

  2. If your company is located in another country

    1. Go to the D-U-N-S Lookup Tool.

    2. Search by either:

      1. Company registration number and country, or

      2. Legal company name and country

    3. If the company appears:

      1. Click Email to receive your D-U-N-S number

    4. If the company does not appear, it likely does not yet have a D-U-N-S number.

Step 2: Apply for a D-U-N-S Number (if not found)

  • Request a D-U-N-S number here

  • Create an account and submit your business information:

    • Business name

    • Address

    • Ownership

    • Industry

  • Verification typically takes a few days, but can vary by country.

  • Some countries may have additional costs (Italy, Spain, Morocco, etc.)

Alternative method: If the online system does not work, you can email D&B support at support@dnb.com with your company details to request a D-U-N-S number manually.

Country-Specific Updates:

  • Italy: The Italian market now uses CRIBIS to request a D-U-N-S number.

  • Spain: The Spanish market uses Informa for D-U-N-S requests.

  • Morocco: Requires applying through an authorized D&B representative; may involve fees up to $500 USD.

4. Important Country-Specific Note: Morocco

The process for companies based in Morocco is not always automatic through the standard website.

  • If the lookup tool does not find your number and the online application system does not work, you will likely need to apply through an authorized D&B representative in your region.

  • ⚠️ Please be aware: This request may involve a fee, which can be up to $500 USD.

Final Recommendation

Keep information updated: Ensure that your business information is current and accurate in the D&B database. This helps maintain your business credit file accurately.

Troubleshooting D-U-N-S Verification Issues

If your app publishing process is blocked due to D-U-N-S verification issues, a practical workaround is available:

  1. Create an individual Apple Developer account initially.

  2. After successful setup, request Apple to upgrade it to a professional or organization account. This bypasses the D-U-N-S verification at the onset, simplifying the process for businesses.

⚠️ Troubleshooting tip:

  • If Apple does not recognize your D-U-N-S number:

    • Double-check your company’s legal name and country.

    • Ensure the D-U-N-S number is active and corresponds to your legal entity.

    • Contact Apple Developer Support if verification fails.

Next Steps: Once You Have Your D-U-N-S Number

Once you have successfully retrieved or received your D-U-N-S number, please let us know! We will then guide you through the next crucial steps:

  1. Creating your Apple Developer Program organization account.

  2. Creating your Google Play Console organization account.

We are here to ensure a smooth setup process for both platforms.

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