To publish apps on the Google Play Store (using an Organizational account) and Apple App Store, a D-U-N-S Number is required. This unique 9-digit identifier, issued by Dun & Bradstreet (D&B), verifies your business's legal identity.
1. What is a D-U-N-S Number?
A D-U-N-S number is a unique 9-digit identifier that verifies a company’s legal existence. Some companies receive a D-U-N-S automatically, while others need to request it.
2. Why You Need a D-U-N-S Number
Google Developer Account (GDA)
An organizational account requires a D-U-N-S number to pass Google’s identity verification. This is mandatory for publishing Android apps under a company name and ensures a smoother, faster app deployment timeline compared to a personal account.
⚠️ Note for Sole Proprietors/Freelancers: If you cannot obtain a D-U-N-S number, you may use a Personal Google Developer Account, though this publishes apps under your personal name.
Apple Developer Program (ADP)
Apple requires a D-U-N-S number for all organization-type enrollees to verify legal entity status.
3. Steps to Obtain a D-U-N-S Number
Follow these steps to check for and request your number.
Step 1: Check if Your Company Already Has One
Go to the D-U-N-S Lookup Tool.
Search by either:
Company registration number and country, or
Legal company name and country
If the company appears:
Click Email to receive your D-U-N-S number
If the company does not appear, it likely does not yet have a D-U-N-S number.
Step 2: Apply for a D-U-N-S Number (if not found)
Possible reasons your company may not have one:
Not officially registered
Sole trader (e.g., UK sole proprietors)
Newly registered company
Legal name entered incorrectly
Country-specific process (e.g., Italy, Spain, Morocco)
How to Apply by Country:
Visit the D-U-N-S Number by Country page
Select your region and country
You will be redirected to the official Dun & Bradstreet website
Submit your business details, including:
Business name
Address
Ownership
Industry
Verification typically takes up to 30 business days (varies by country)
Cost: Usually free, except in some countries
Country-Specific Updates:
Italy: The Italian market now uses CRIBIS to request a D-U-N-S number.
Spain: The Spanish market uses Informa for D-U-N-S requests.
Morocco: Requires applying through an authorized D&B representative; may involve fees up to $500 USD.
4. Important Country-Specific Note: Morocco
The process for companies based in Morocco is not always automatic through the standard website.
If the lookup tool does not find your number and the online application system does not work, you will likely need to apply through an authorized D&B representative in your region.
⚠️ Please be aware: This request may involve a fee, which can be up to $500 USD.
Final Recommendation
Keep information updated: Ensure that your business information is current and accurate in the D&B database. This helps maintain your business credit file accurately.
Next Steps: Once You Have Your D-U-N-S Number
Once you have successfully retrieved or received your D-U-N-S number, please let us know! We will then guide you through the next crucial steps:
Creating your Apple Developer Program organization account.
Creating your Google Play Console organization account.
We are here to ensure a smooth setup process for both platforms.
Quick Links
D-U-N-S Lookup Tool: Click Here
Apply for D-U-N-S Number: Click Here