As explained here, CampusReel drives organic lead generation - scaling highly engaging video content, and using technology to extract viewers as high-intent leads. By identifying high-intent students at the top of the funnel, you are that much more likely to know the names of students who will yield and enroll. So increasing yield is in part addressed by capturing high-intent leads, and then being able to provide authentic student content to these student recruits at every point in the enrollment process. Essentially, CampusReel's organic lead generation model aims to allow you to share your school's video story with students as early as possible, nurturing them up to the point of enrollment.

Beyond gathering good data at the beginning of the funnel, CampusReel video and technology also drives yield beyond early lead capture. The student is accepted to the school and then they have an entirely new decision to consider. When deciding which college to attend, students seek to know which school they can envision themselves. At which campus will they belong? Which school makes them feel like an individual, rather than just a number?

Creating a 1-to-1 relationship with a student is a fantastic technique to inspire them to enroll - a quick welcome screencast is a great way to make a student feel seen as an individual, hence where CampusCast comes in! Or tailored and directed authentic video content can allow students to envision themselves as part of the college community - for example, perhaps a dorm tour video delivered to an accepted student might be the thing that moves the needle and inspires them to enroll. CampusReel wants the right video to be shown to the right student at the right time in the funnel, which can be driven by email landing pages or video content embedded on specific website pages. Further, a virtual immersion experience on your website allows the accepted student to walk through campus and truly picture themselves at your school. Essentially CampusReel drives every part of the enrollment funnel, and video + technology plays a huge part in inspiring a student to yield and enroll.