The key to user generated content is: Users.
We can guarantee there are students on your campus who are willing and able to contribute their perspectives to your content library. In this article we'll share three tried and true methods for finding those students.
The Content Creator Studio removes the friction associated with recording and uploading content. The next step is to tap into what motivates students to participate.
Motivation can take the form of cash, a gift card, or campus swag or, it can come from the students’ accountability to a role or a position they already hold such as ambassador or tour guide.
This is why when identifying students, we recommend starting with...
Option 1: “Ready Made” group of content creators.
Tour guides, ambassadors, club leaders, graduate assistants, student workers - - all of these students have one thing in common: they already signed up for something.
Often, you and colleagues can determine the duties of that role.
Add "video recording" to the job description. Keep in mind, students who are reluctant to appear on camera can always gather b-roll, capture campus events, or record interviews with their friends.
Add CampusReel shifts to your tour guides' schedules as a way to earn paid hours.
But, what do you do when you can’t access a ready made group?
Option 2: Make one! Create a club or a Content Creator job posting. Build the accountability with students you manage directly.
Students self-select into the role.
They'll learn 21st century digital storytelling skills, collaborate with our team, add the experience to their resume, and earn money.
When students report to you directly, you have more oversight and they are held accountable.
And what if your campus is non-traditional, your students are mostly remote, or clubs and jobs just aren’t a thing? That’s when you...
Option 3: Ask colleagues for nominees.
Ask colleagues such as program directors, faculty, student services, and other staff with student relationships, to nominate a handful of students (ideally 5) likely to participate, and circulating the sign up link on your behalf.
The students' accountability is in the relationship to the individual doing the nominating. Who wants to disappoint their favorite professor?
Resources:
Navigate your onboarding experience:
Step 2: Launching CampusReel
Step 3: Identifying students to become content creators (here now)
Step 4: Putting the pieces together