What is the CampusReel Content Creator Studio?
The CampusReel Content Creator studio is a set of tools designed to facilitate working with students to source video and photo content.
Today's applicants are making their college decisions based on a variety of intangible factors that traditional websites and college search engines simply cannot capture: the vibe on campus, the culture, the authentic student experience.
How can you help them answer the question, "What's it really like to be a student here?"
Simply put, by leveraging your current students. Let them tell the story of your campus in their own words, and build connection with their future classmates through authenticity.
There is no shortage of evidence that user generated content is the main driver of most peoples' purchasing decisions today - and that includes students!
Schools who use the Campusreel Content Creator Studio typically have one or more of these core problems to solve:
They have great stories to share, but lack the content to bring those stories to life.
Traditional videographers are expensive, stretched thin across departments, and can’t really tap into the real student experience.
They’ve tried running independent social media ambassador programs, but the project “fell flat on its face."
Why? Because they lack the infrastructure to train students and manage user generated content assets at scale.
In order to recruit a diverse set of students, you need to showcase a diverse set of student stories on video. That’s where CampusReel comes in.
Working inside your content management system, you’ll have the ability to:
Plan out your video assignments based on your content needs.
Communicate directly with content creators.
Manage your inbound material (video and photo assets)
Your content creators will receive a quick, yet effective in-portal training that covers self-recording best practices and guidance on how to get started.
They will also use to the CampusReel Content Creator App, which allows creators to use their own devices to capture any aspect of their experience at any time, with an easy upload feature that syncs seamlessly with your administrative portal.
In short, the CampusReel Content Creator Studio takes the friction out of gathering and deploying user generated content!
Continue to the next section where we’ll talk about what you'll need to do to successfully launch the CampusReel Content Creator Studio.
Navigate your onboarding experience:
Step 1: Welcome to the Content Creator Studio (here now)
Step 2: Launching CampusReel
Step 4: Putting the pieces together