Tiers reward your most engaged consumers and give them a reason to keep scanning. Each tier has a points threshold, an earn multiplier and a set of benefits.
THE DEFAULT LADDER
• Bronze (from 0 pts) — 1× points, airtime redemption.
• Silver (from 2,000 pts) — 1.25× points, data and vouchers, priority draws.
• Gold (from 8,000 pts) — 1.5× points, cash redemption, bonus entries, birthday reward.
• Platinum (from 20,000 pts) — 2× points, concierge, exclusive prizes.
DESIGN PRINCIPLES
The multiplier is the engine: a higher tier should earn faster, which is what makes the climb feel worthwhile. Keep the population pyramid wide at the base — most consumers sit in Bronze, a few reach Platinum. Watch the cost: a 2× multiplier doubles your liability for that cohort, so reserve the richest benefits for genuinely high-value members.