Loyalty runs on a points wallet held per consumer. The Loyalty view tracks the economics of that wallet across your programme.
*Points issued, redeemed, outstanding liability and active wallet holders.*
THE HEADLINE FIGURES
• Points issued (30d) and Points redeemed (30d) — the flow in and out of the system.
• Outstanding liability — points issued but not yet spent, shown as a points total. Multiply by your catalogue rate to value it in cash. Treat it as a balance-sheet number, not a vanity metric.
• Active wallet holders — consumers with a live points balance.
THE REDEMPTION CATALOGUE
Each catalogue item sets what the consumer gets, the points it costs, an optional cash value, and — importantly — how it is fulfilled: airtime, data bundle, cash transfer, voucher or physical prize.
That last choice decides which rail actually pays. An item fulfilled as airtime draws down your airtime float; one fulfilled as a physical prize issues a redemption code claimed at a centre. If a float is empty, redemptions against it fail like any other payout.
WATCH THE GAP
A widening gap between issued and redeemed grows your liability. It usually means one of two things: your earn rate is too generous, or your catalogue is priced out of reach. If a typical consumer needs forty scans to afford the cheapest item, they will stop trying — and the liability keeps compounding.
Set the points-to-cash ratio deliberately. It is the exchange rate of the whole programme, and changing it later revalues every wallet in circulation.
Loyalty & tiers is visible to workspace owners only.