Loyalty runs on a points wallet held per consumer. The Loyalty view tracks the economics of that wallet across your programme.
THE HEADLINE FIGURES
• Points issued and points redeemed over the last 30 days — the flow in and out of the system.
• Outstanding liability — the cash value of unredeemed points still owed to consumers. Treat this as a balance-sheet number, not a vanity metric.
• Active wallet holders — consumers with a live points balance.
THE REDEMPTION CATALOGUE
Consumers redeem points for airtime (for example 100 pts = ₦100), data bundles, cash to bank, retailer vouchers or extra raffle entries. Each catalogue item shows its redemption rate and how often it has been redeemed, so you can see what consumers actually value.
Watch issued-versus-redeemed: a widening gap grows your liability. Adjust earn rates or add redemption options to keep it healthy.