Mailchimp Overview
Mailchimp is a user-friendly email platform, ideal for sending newsletters, basic automations, and managing your winery’s contact list.
Jump to Resources:
Create a Mailchimp Account and Connect to Corksy
Visit Mailchimp:
Go to mailchimp.com and click on the "Sign Up Free" button.
Enter your email, username, and password.
Click "Sign Up" to create your account.
Activate Account:
Check your email for a verification link and click on it to activate your account.
Set Up Your Account:
Fill in details like your business name, website URL, and address.
Configure API Key:
Navigate to "Account Settings" <> "Extras" <> "API Keys".
Generate a new API Key to connect Mailchimp to your application.
Connect API Key to Corksy:
Copy the generated API Key.
Log into your Corksy admin account at admin.corksy.io.
Go to Developer Tools.
Click on "Profile" or your account name in the bottom-left corner.
From the menu, select "Extras" <> "API Keys".
Create a Connected App:
Scroll down to the OAuth2 Clients section.
Click on "Register Your App" or "Create a New App".
Fill in the necessary App Details and assign the Redirect URL from Corksy.
Access Client ID and Client Secret:
After creating the app, copy the Client ID and Client Secret displayed on the app details page.
Connect Mailchimp:
Enter the API key into Corksy's admin settings to map required fields like email and name.
Save the configuration to complete the integration.
Test the Integration:
Send a test email from Corksy to ensure the integration is working correctly.
How Mailchimp Works with Corksy
Corksy pushes 4 native customer segments to Mailchimp via API push.
Mailchimp auto-de-duplicates contacts by email address.
Updates in Corksy will not sync automatically. You’ll need to either push an updated native segment or export the data from Corksy and import it into Mailchimp to reflect the changes.
✅ Make sure your audience file import follows formatting guidelines:
📂 Download: [Mailchimp] Audience Import File Template
⚠️ Resource: [Mailchimp] Format Guidelines
Segmentation Best Practices in Mailchimp
Keep all contacts under one master contact list.
Use customizable Mailchimp tags to organize contacts with additional details.
Automation Capabilities in Mailchimp
Basic email marketing automations and email templates.
For behavior-based automation, you’ll need a paid plan and a custom event tracking setup (see Corksy Complete to unlock real-time eCommerce automations).
Email Hygiene Best Practices in Mailchimp
Use the "Update existing contacts" option when importing.
Clean your list every 3–6 months, or after major changes (ex. Q2 Club Run) to maintain list hygiene.
Monitor engagement and remove inactive subscribers.
See Mailchimp vs. Klaviyo Comparison
Feature | Mailchimp | Klaviyo |
Duplicates | No duplicates – auto-matches by email | No duplicates – auto-matches by email |
Lists & Segments | One master list with flexible segments | One master list with flexible segments |
Customer Behavior Tracking | Yes, but only on paid plans *Custom tracking needed | Yes, included on all plans (e.g. product views, purchases) *Custom tracking needed |
Automation | Good automation if you're on a paid plan | Strong automation tools (cart, reorder, win-back) |
Ease of Use | Simpler, great for basic use | More features, a bit more to learn |
Best For | Wineries doing light email marketing | Growing wineries that want smarter marketing |
💡: Want to get more from your email marketing?
Corksy Complete offers tailored setup, integration, and strategic support to help you use your email platform more effectively. Reach out if you're wearing too many hats. 🤠
