CCK has multiple email templates available to use and update. We recommend using an existing email template with as few additional features as possible such as images, videos, colours or header blocks etc.
The simpler the emails are, the least likely they will end up in your subscribers' spam folder, we always recommend the simple text email template available on the CCK and using that to update and create your own email template.
Navigate to Emails & Automations at the top menu, then Email Templates and select the desired template then Start Campaign. Give your campaign a title and navigate to Design in the email builder to edit the template and update the styling and text in each block using the editor menu such as font, font size and other font styling options.
💡 Make sure that you are consistent in terms of styling in your emails going out to subscribers, this forms part of your branding and should not be different from any other branding assets.
Add a Custom Name Property
A really great feature to use in emails is the ability to use custom name properties, this can be added from the add tags option in the editor menu as shown below.
Here you can select from the different options available such as first_name, last_name etc to be prefilled in each subscriber's email.
Add Blocks to Emails
From the email builder, there are pre-built blocks to be added to your email templates.
Click on Blocks on the left pane of the builder, scroll down and select the block you would like to add by dragging the block and dropping it into your email template as shown below:
Add Links to Buttons, Images or Text
You can add images, buttons or text blocks as mentioned above into your template and add a link to any of these elements.
Click on the block or element you would like to add a link to, and navigate to the left pane within the builder.
Button links
Click on the Select link option to select the link from the options menu
Image links
Click on the Link enabled option and select the link from the options menu
Text links
Highlight the text to which you are adding a link, click on the link icon from the editor menu and select the link from the options menu
How to Save an Email as a Template
To save your newly created email campaign as a template to use in future emails, click on the More option on the top menu, then Save as template
Give your new template a name and then Submit
How to Preview Email or Send Test Email
Preview Email
To preview your newly created email, click on the More option on the top menu, then Preview to see what the email will look like.
Send Test Email
We always recommend sending yourself a test email to make sure the email is exactly how you want it.
You can send yourself a test email from the More option, click on Send a test email and enter your email address to receive the test email
📌 Important to note that the custom property information as well as the Company name and other information will not be displayed on the test email you send to yourself
How to Use a Previously Saved Email Template
You can apply your email templates by creating a new campaign first and then selecting from your email templates within the Design section of the email campaign.
Here you will be able to select from your templates under the My Templates section
OR
To create a new campaign email from your saved templates, navigate to Email Templates and then My Templates to select your desired template
How to select your email template when you send an automated email.
When creating an email automation you can also apply your email templates to the emails sent from the automation.
Inside the automation flow, click on the + icon to add an email as the automation step
Under the Sending option, select Send Email
Here you need to add the subject and sender information for the email in the next dialogue box and click Start Building The Email
From the email builder click on More then Select another template
A popup will appear warning that the current design will be discarded and confirming that you want to continue, click Yes
From here you can select from your templates under My Templates and be added to the email you are currently editing in the automation